Delta Media Group's Blog
Subscribe and receive email notifications of new blog posts.
RSS Feed
- 2026 | 33 Posts
- 2025 | 96 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
- 2019 | 118 Posts
- 2018 | 122 Posts
- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
15
2026 Delta Media Group® AI and Leadership Survey Results
The results of this year's survey draw a couple of major conclusions: AI is becoming increasingly important for real estate operations, and brokerage executives foresee an increase in housing demand and business profitability in 2026, despite lower economic confidence.
Delta Media Group conducted our annual real estate leadership survey in December with over 100 participants nationwide from top brokerage firms.
This survey's findings provide valuable insights into how today's brokerage executives feel about topics such as artificial intelligence (AI), all-in-one marketing technology, business operations, the housing market, and the economy as we transition to 2026.
Here are the results of this year's real estate leadersh...
10
The Hidden Costs of AI Visibility
What does it actually mean to be visible in AI?
Brokerages across the country are racing toward what they call AI visibility. They want their brand to be surfaced on ChatGPT and Gemini. They want AI-generated leads. They want to appear in AI answer results when consumers ask for the "best agent" or the "top brokerage" in town.Â
However, AI answers are not built from a single website. They are assembled from signals across the entire internet. Visibility in AI is not magic. It is the result of structured data, clarity, and a technical foundation. AI visibility depends on the same fundamentals that drive exceptional SEO. It does not replace them.
The thesis is simple. AI visibility works with SEO, not instead of it. Before discussing the upside, brokerages must examine infrastructure. AI vis...
8
How Allie Rupprecht Built an Exceptional Real Estate Career Through Technology and Smart Time Management
Learn five time-management strategies you can apply today from Oklahoma broker Allie Rupprecht — and how DeltaNET® technology fuels her workflow.
Allie Rupprecht, Branch Broker at Solid Rock Realtors in Pryor, Oklahoma, didn't just start a real estate career in 2021 — she built one that works for her life. After several years out of the workforce, running the family homestead and homeschooling her kids, Allie got her license with a clear mission: build a business that protects family time.
In her first year, she closed 17 transactions, enough to let her husband retire from his high-stress career and take the reins of the homestead and homeschool. By earning her broker's license in 2024 and closing $28.25M in career volume by the end of 2025, Allie backs up her wins wi...
3
An Agent's Guide: How to Create a Month's Worth of Social Media Content in One Afternoon
For many real estate agents, creating social media content feels like one more task competing for attention amid an already packed schedule. Between showings, closings, and client follow-ups, finding time to post consistently can seem unrealistic.
The good news? You don't need to create content every day to stay visible. With the right system, you can produce a month's worth of content in one focused afternoon.
Here's how to do it:
Step 1: Choose One Core Theme
The fastest way to create content efficiently is to stop starting from scratch each time.
Begin by choosing one main theme for the month, such as:
- First-time buyer education
- Preparing a home for sale
- Un...
1
How Sales Professionals Can Leverage an Intelligent CRM to Save Time
Many years ago, the mission statement here at Delta Media Group® was "Helping people do more through technology to make their lives easier." It's a bit of a mouthful, so we eventually reworked our mission statement to "We Automate to Elevate Life." Our entire company is driven by the idea of optimizing tasks and finding ways to give real estate professionals the most valuable thing we can: time.
For more than 30 years, our passion has been figuring out ways to make tools simpler, easier to use, and more effective — and ultimately give agents more time back in their day to spend with their loved ones or to double down and get more business done. The root of this passion takes shape in our CRM, DeltaNET®. Any good CRM software should have task automation, detailed analytics and reporting, and...
