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Licensed Associate Broker Elizabeth Alessio started selling real estate in 2006 after working in sales in other industries. After having her first child, Elizabeth discovered that selling real estate would provide her with the opportunity to continue doing what she loves while having the flexibility she needed as a new mother. She began her career with Howard Hanna Coach Realtors and hasn't left the brokerage since. At Coach Realtors, she's part of a family that is always there to support her.
Throughout the nearly two decades Elizabe...

Social media is one of the best tools for real estate marketing in this day and age. With active users of all ages, lifestyles, and locations, you can connect with your ideal customers no matter who they are. With the ability to share photos and video content, you can easily attract eyes to your listings. That said, if you aren't utilizing the right strategies, you can waste valuable time, turn away leads, or miss out on much-desired business.Â
Let's explore the dos and don'ts of social media marketing within real estate to ensure you are advertising effectively.Â
The Dos of Social Media Marketing For Real Estate

A legacy brokerage of more than 50 years, Irongate REALTORS®' name is derived from its flagship office being at the intersection of Iron Gate Park Drive and Far Hills Avenue in Dayton, OH. Beginning with just five agents, it has since grown its roster to include approximately 275 agents, becoming the largest locally-owned, independent brokerage in the region. They now have seven office locations, including Beavercreek, Centerville, Eaton, Englewood, Kettering, Springboro, and Washington Township.Â
Irongate REALTORS® has always given back to the Dayton area communities. One of their pillars is supporting a local food bank, With God's Grace. With e...

With real estate blogs everywhere, only those built on a quality strategy will generate leads, drive traffic, or build trust with clients. Too many are used as a dumping ground for market reports or generic home tips that get buried in search results and ignored by readers. But, when done right, a real estate blog can be one of the most powerful tools in your marketing strategy. It can boost your SEO, build credibility, keep past clients engaged, and attract new buyers and sellers through helpful, targeted content.
Here's how to build a real estat...

Property valuation is one of the most critical components of a real estate agent's role. A well-priced home can sell quickly and attract serious buyers, while an overpriced one risks sitting stagnant on the market. On the other hand, undervaluing a property can mean lost income for both the seller and the agent. That's why, accurately and confidently, nailing the value is essential for making a strong first impression with listing prospects and ensuring a smooth, successful sales process.
With the aid of artificial intelligence, many platforms now offer automated property valuations that promise fast, data-driven estimates. The question arises: Shoul...
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