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Although it's your job as a brokerage to support your agents and customers all year round, giving back is especially important during the holiday season. The way you treat others during the holidays not only fosters goodwill but also impacts your firm's reputation. A time for coming together, the holiday season presents tons of new opportunities for fostering relationships.
There are many meaningful ways you can give back to your agents and community this season that will build stronger relationships and better your brand reputation. Here are some ideas:
1. Improve Training For Success in the New Year
Since the holiday se...

Real estate technology is developing at a highly accelerated rate. There are more tools available than ever, and more of those tools have been designed especially with real estate agents and brokers in mind. Now is the time to make the switch to more effective and versatile technology tools within your practice.
Because the pace of innovation has been so fast, it's easy to lose track of all the different possibilities at your disposal. Luckily, we're still at a very early stage in this exciting new era in real estate technology. The sooner you begin to get familiar with today's sophisticated tools, the sooner you'll see the difference.
Technology can't replace the most important thing about your business: The human touch. That said, it helps you achieve more in less time...

After all of the effort you invest in attracting new clients and earning their business, it would be a shame for the relationship to end as soon as they're done buying or selling a home. Fortunately, keeping your clients around for years to come doesn't have to require to same time and effort that it took to turn them from leads to clients in the first place. With the right strategy and the right tech on your side, keeping your clients has never been easier. Here are 3 key ways to keep your clients for years to come, with a little help from real estate tech.
There's no doubt that your CRM should be your first stop when it comes to keeping clients. CRM does stand for customer relationship management, after all. With the right CRM, like our

Real estate is an on-the-go industry, where the hardest work doesn't always happen in a traditional office setting. Your "office" at any given time might be your car, a property that you're showing, a coffee shop where you're meeting a client, or any number of other places around town. So if you find yourself constantly on the move as an agent, don't you deserve reliable, flexible tech that travels with you and works just as hard as you do?
The ability to take your tech tools on the go is no longer just a nice perk — it's an essential. The good news is that with the right tech in place, your favorite mobile device can be just as powerful a tool on the go as the desktop computer that you rely on when you're in the office.

Real estate has changed quickly over the last year. There are new technologies and new marketing techniques. Some of them leverage trends that were already percolating in the background, accelerated by the pandemic. Others are all-new, the byproduct of the collective ingenuity and creativity of a highly adaptive industry.
Whatever the case, real estate's evolution won't end with COVID-19. On the contrary, agents and brokers should prepare for a fresh era of change — one in which they'll need to draw on recent lessons while connecting with how they can best communicate their unique value to clients.
That's because now is the time to start Zillowproofing your business.
Big or Small, Independence Is Pivotal to Zillowproofing Your Real...
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