Delta Media Group's Blog
Subscribe and receive email notifications of new blog posts.
RSS Feed
- 2026 | 31 Posts
- 2025 | 96 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
- 2019 | 118 Posts
- 2018 | 122 Posts
- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
14
Who's Online? How To Target The Right Audience
One of the biggest challenges with real estate marketing is simply that there's so much of it, and prospects are often inundated with marketing from the moment they show any online interest in buying or selling a home. Standing out from the crowd in such a crowded marketing space starts with developing a firm idea of the audience that you aim to reach and the marketing tactics that will appeal most to them. A deep understanding of your audience provides the foundation from which your whole digital marketing strategy can be constructed.
Find Your Audience And Provide The Resources They Need
-
Age and Online Habits
These two factors often — but don't always — go hand-in-hand, so it's worth covering them together. In online marketing, people from different ag...
12
Take The Next Step With Your Real Estate Blog
Connecting with and informing your audience are two of the pillars of modern real estate marketing. They're also two goals that the content on your real estate website can help you accomplish, especially if you commit to building a great real estate blog. Blogging drives traffic, establishes your expertise, builds connections with your audience, helps create trust, and ultimately enhances the lead gen potential of your website. Here's why you need a real estate blog, along with some tips to help you get started.
Enhance Your Real Estate Blog
-
Drive Traffic to Your Webs...
5
Reassessing Traditional Tactics In A Digital Age
These days, thousands of successful real estate agents at brokerages from coast to coast operate their business mainly using digital tactics. Digital marketing is powerful and flexible. Once you've set up a digital touch point, such as email marketing or real estate social media, marketing automation software can do the rest.
That said, the wisest approach consists of finding the right tools and techniques for you.
No matter who you are or where you are on your real estate journey, some tactics will suit you better than others. At the same time, your unique audience...
31
Just How Good Is Automation?
Time management is one of the biggest challenges faced by every agent, and the technology that you provide your team can play a starring role in helping team members manage their time as efficiently as possible. With a combination of AI-driven tech, easy-to-use tools, and our focus today, automation, you can provide team members with new, innovative ways to save time without compromising on results. In fact, the results you can get with automation often far exceed what you could accomplish doing things the old way.
Just how good is automation? If saving tons of time, generating more leads, conveniently managing relationships, and freeing up more time to serve clients sound like things that would appeal to your agents, then now is the time to embrace automation.
The Power Of Automation
The time-saving benefi...
28
How to Improve Agent Retention For Your Brokerage
Retention is one of the hottest subjects in the modern workplace. Today's biggest talents look for organizations that support their ongoing growth. If they don't feel supported, they have one eye on opportunities elsewhere.
Real estate brokerages do have some advantages, though. While employees in other industries often need to switch employers to ensure their compensation continues to beat inflation, real estate agents can accelerate their income from anywhere. The right value proposition keeps them on your team.
It's worth the investment.
While a good agent can succeed just about anywhere with perseverance...
