Delta Media Group's Blog
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- 2026 | 31 Posts
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- 2023 | 143 Posts
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24
The Importance of Innovation
The definition of the word innovate is: To make changes in something already established by introducing new methods, ideas, or products. The idea of innovation is to continue breathing new life into something that already exists, a continual challenge to make something better today than it was yesterday. There is a saying in business that has always resonated with me: "You're either growing, or you're dying." So, technology must always keep moving forward as a lack of innovation directly leads to stagnation, meaning the business or product is dying.Â
I was recently challenged by a large enterprise real estate broker...
24
Making The Right First Contact With Your Leads
Just like when a client sees a home for the first time, first impressions matter a great deal in turning leads into clients. In an era when first contact can happen through so many different mediums and platforms, it's critical for agents to be prepared. Just as importantly, your team needs to be ready for first contact at any time, which is why automation is such a useful tool to add to your digital toolkit.
Since first contact is so important, today we're going to take a deeper look into the many ways that you can make first contact with prospects and the early steps you can take to start converting those prospects into clients.
First Impressions Matter
Before we get into the specific channels that you use to make first contact with leads, it's worth remembering a few key tactics that can help you in a...
22
Agents: The Fastest Ways To Build Your Brand
Branding is one of the most important parts of being a successful real estate agent.
At first, your brand might seem intangible and difficult to describe. But a good brand can make the difference between just getting by and exceeding your expectations. When you have a clear, compelling brand, you will attract your ideal customers more easily — and spend less time on those who don't fit.
Launching a career in real estate can be intimidating, and newcomers are often left with the impression they need to take on every bit of business that comes their way. This can be a good idea for the first six months or year since it helps you understand what you want from your business.
Soon, it's time to start specializing. Your brand is a reflection of your chosen focus....
21
The Maltese Team: A Family Business For Superior Service
Selling real estate in Ohio for three generations, The Maltese Team at DeHOFF REALTORS is working together to serve customers of all ages.
The Maltese family has been in the business of selling real estate for almost 60 years. It all began back in 1965 when Don Maltese was working in the lumber business and decided to start selling real estate on the side. Don then made a complete transition to working in real estate and opened up Maltese Realty in Stark County, Ohio in 1977.Â
Don ran Maltese Realty through the 1990s when he ultimately decided to sell it and merge with Realty One. His sons entered the industry too. Don Jr. joined in 1977, followed by Da...
17
End the Year Strong: Leverage Social Media and Automated Property Advertising — the Right Way!
A record 4.9 billion people are using social media in 2023. The most active social media network continues to be Facebook, with 2.9 million monthly active users worldwide. It's the primary reason that the National Association of REALTORS® reports that Facebook is the No. 1 social media channel for real estate agents, used by 76 percent of its members.
However, NAR research also notes that fewer than one in five real estate agents (17 percent) use social media, like Facebook, to market homes. The opportunities to stand out from your competition by leveraging social media to market your listings — and your business — are enormous.
Facebook research al...
