Posts from May 2016
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17
How SEO Can Help Recruit New Agents
Attracting the right agents is critical to the success of your real estate business, and that starts with providing the most relevant, current tools for generating new business. Today, most home shoppers start their search online, even before they connect with an agent. That search process ultimately connects shoppers with their agency of choice, and the agencies at the top of the search rankings don't earn that prime position by accident. They do it through search engine optimization (SEO), and a strong SEO strategy will also help you attract the tech-savvy agents who thrive in today's real estate market.
The team at Delta Media Group has extensive experience in the world of real estate SEO, and we've put together some tips to help you understand more about how this vital marketing tool will help you attract the best agents for your business.
10
Exciting Changes to Our Map Feature
Today we pushed several new capabilities to our map feature live. These new capabilities enhance the map search experience in many new and exciting ways! Check out these new advancements below:
- Removed the price pin with dot location markers.
- Increased marker count from 20 to 2,000 on the map.
- Added a notice to the map redraw to notify the user of how many properties are being mapped.
- Added a "hover" effect to show the property information box on the map dot when the user mouses over the property in the desktop results list.
- Updated the design of the property information box to be smaller in order to better fit mobile screens.
- Made performance enhancements to the JavaScript code and the XML data being returned to the browser to help increase performance and to more efficiently utilize web browser memory.
- Renamed "MORE" to "FILTERS" in the search bar.
- Added "show your location" feature to the map.
- Consolidated the map controls to the upper left corner and unified the UX for the controls.
- Updated polygon search tool to be a drawing tool. Users can now draw the exact location where they want to perform a search!
3
Social Media Tips for Real Estate Agents
Buying or selling a home (or both!) is a very personal experience for your clients, so social media is a great place to connect. The key to success for social media engagement is making it more than just a box to check off on your marketing to-do list. Your best results will come from direct, real interactions, and from sharing content, video, and photos that show off the best that your real estate business has to offer. Social media platforms provide an easy way to connect with current clients, and plenty of opportunities to generate new business.
Marketing Tips for Real Estate Agents: Making the Most of Your Social Media Time
The first tip, and maybe the most important, is just to be present. You don't need to spend all day checking your notifications, but it's important to respond when someone reaches out to you, posts a public comment, or comments on content that you've shared. Just as when you're meeting a client in person, being accountable for the little details is one of the best ways to show you'll do the same for the big details down the line.
