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What Questions You Should Ask to Help Drive Your Real Estate Marketing Plan
Online marketing is a vital tool for success in today's connected real estate market, but it's easy to feel a bit overwhelmed if you're just starting out with your online marketing plan. There are acronyms galore, new terms to learn, and tools to discover, so it's important to pick a marketing team that keeps you informed. Developing effective online real estate marketing strategies and choosing the right team to implement them starts with asking the right questions.
We've put together a collection of questions that will help you pick the right marketing strategies for your agency. We'll cover some of the key basics, but be sure to add your own questions to the list, too!
Who is my target audience?
Choosing the right marketing tools starts with understanding your audience, so your real estate experience gives you a head start with this question. If you cater to high-end, luxury home buyers, you'll want your online marketing to strike a different tone than you'd use to catch the eye of bargain hunters. A general idea of your audience is perfectly fine to get started, because online marketing is adaptable. You can always get more specific as you learn which tools work best for your business.
What is search engine optimization (SEO), and do I need it?
SEO is one of the most important online marketing tools, but it can also be one of the most intimidating for those new to online marketing. The basic idea is that your marketing team will optimize your website, blog, and marketing materials to ensure a high ranking in search results. Landing on the first page of Google search results is key to reaching a wide audience, so SEO is one online marketing tool that every real estate agent needs.
How does content marketing work?
Content is another key pillar of online marketing, and is an especially good fit for real estate agents. A blog is one of the most basic, effective forms of content marketing, and allows you to touch on the aspects of your city that interest real estate shoppers, like schools, jobs, entertainment, and local traditions. You can use photo and video content to show off your listings, introduce key employees, and provide real estate tips. There's plenty of room to get creative with content, and it's a great marketing tool.
What about social media?
Social media and content marketing actually go hand-in-hand, because ideally your content will generate conversations. Conversations will often take place on social media, so it's important to maintain a presence on popular social sites. You don't necessarily need to spend a ton of time on social, though some agents do with great success. The key is to be available, and provide a thoughtful, personalized response when a potential client contacts you with questions or comments.
How will I contact leads from online marketing?
Your social media presence, content marketing, and SEO are all designed to generate qualified leads for your real estate business. Some leads will contact you directly, while others will fill out a contact form on your website requesting more information. Your contact form will include fields for traditional contact, like phone number or address, along with online info like email address. You can then choose the method of contact that works best for you, and your client.
The team at Delta Media Group is here to answer all of your real estate marketing questions, and help you build strategies that tap into the immense potential of online real estate marketing.
