Posts from July 2016
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7
Why Use Real Estate Listing Videos on Your Facebook Page
Hands down Facebook is the king of social media platforms topping out at over 1.5 billion active monthly users. Since entering the online world in 2006, Facebook has been a game changer in the way we communicate both personally and professionally. Those in the real estate industry are no exception…especially for those who know how to use it the right way.
Some savvy real estate agents and brokerage firms are upping their game by adding real estate listing videos to their Facebook pages as part of their overall digital marketing plans. Here's why:
- Video marketing is on the rise. Facebook has seen a significant jump in the number of videos viewed daily—from 4 billion to 8 billion in just a short eight-month time period. In addition, video posts have a greater organic reach than photos by 135 percent. Plus it's estimated that by 2019, 80 percent of the world's internet traffic will be video—and in the United States an estimated 85 percent.
5
How to Grow Your Real Estate Brand on Facebook
Facebook is the most popular social media site in the world by just about any measure, and one of the best spots to connect with real estate customers online. The site's massive user base means that nearly every demographic is well-represented, and for many people, checking Facebook in the morning has replaced reading the newspaper as a way to catch up with the world. Facebook is also an especially good fit for real estate agent marketing, because it's a very visual medium and a great place to share real estate content.
We've got some tips to help you stand out from the crowd, and grow your brand with proven Facebook tactics for real estate agent marketing.
1
Turning Your Real Estate Business from Good to Great
As a real estate broker, your goal is to generate leads that will increase business for your agents and company. You probably already have an eye-catching website that generates leads.  Your business is good, but is it great?Â
To turn your business from good to great means incorporating some of today's latest technologies into your overall marketing strategy. Start with a mobile responsive website design. A mobile responsive website design automatically scales its layout and content to fit whatever device visitors are using at the time.
With 89 percent of new home buyers using mobile search engines, it only makes sense to give your visitors a modern and easy-to-use website.
Still a little unclear about what makes a responsive design such an important part of your digital marketing plan?
