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Mobile Use Continues to Soar
The rise of mobile use (and fall of desktop) has been well documented over the past few years. The amount of time people spend using their smartphones and tablets to browse the internet is expected to soar leaving desktop use as a secondary touch point for most consumers.
Doesn't it seem like yesterday that browsing the internet from a desktop computer was the gold standard? Today, consumer behavior has changed and so has the way we use the internet. The popularity of mobile devices coupled with easy access to the internet has dramatically changed the digital landscape for all of us.
According to a June 2016 Media Consumption Forecast report from Zenith Optimedia, 70 percent of internet consumption is now done on a mobile device. Desktop browsing will fall by nearly 16 percent.
Mobile Devices and the Home Buying Process
Real estate brokers and agents know their clients and prospects are uber-connected. Today, prospective buyers start their home searches online with 89 percent of house hunters using mobile searches at the start and throughout the search process.
Millennials (ages 18 – 34) represent the generation with the largest mobile usage —97 percent report use mobile devices to search the internet. In fact, a fifth of millennials only use mobile devices and don't use a desktop at all. As Millennials take their rightful place in the housing market--representing the largest generation in the market today, their search preferences will shape the way real estate business is done.
According to data from the National Association of Realtors, over half of millennials search for homes on their phones, and among those 26 percent buy a home they found through mobile searches. Millennials and mobile technology go hand-in-hand.
Delta Media Group knows what it takes to adapt to the evolving nature of online real estate marketing, so we've put together some data – backed by advanced analytics – that shows why mobile browsing should be a major priority for your business.
The numbers really tell the story:
- As of July 2016, the percentage of mobile browsing visitors has grown anywhere from 28 to 70 percent year over year with the biggest gains going to businesses that leverage social media.
- Mobile website visitors (including tablet users) averaged 58 percent of total online real estate traffic. Many Delta clients have seen over 65 percent of their total traffic coming from mobile devices.
- Real estate professionals who switched to a mobile responsive design on average received a 20 to 50 percent increase in total website traffic, which is a huge jump.
- Even more importantly, a mobile responsive website generates 20 to 30 percent more leads than their desktop counterparts. Leads generated from Delta's customer sites who have made the switch to mobile for "non-forced" conversions averaged:
- 0.069% to 0.131% – Showing Request on a Property
- 0.141% to 0.284% – Email Request
- 0.088% to 0.197% – New Listing Email Sign-ups
How a Website Designed for Mobile Browsing Benefits Your Business
Over the last 15 years, most real estate businesses have focused their efforts on building an excellent desktop experience because most customers visited their websites that way. Times have changed!
Since most home searches happen on the go, a mobile responsive website is the best option for your real estate business. Today's modern home buyers don't want to "pinch and pull" their way through your website. A mobile responsive website design automatically scales your website's layout to whatever device visitors are using at the time—smartphone, desktop or tablet. By undergoing a responsive website redesign, you are helping grow your real estate business with a cost-effective opportunity that delivers quality leads.
Mobile technology has improved so dramatically that we all have powerful, connected computing devices in our pockets or purses. Why sit down and boot up your computer, when you can complete the same task on your phone with a few swipes?
While the rise in the popularity of mobile browsing has been brewing for quite a while, you are definitely not too late to get in on the action.
Contact Delta Media Group to learn more about the benefits of mobile responsive web designs, and the many tools we use for real estate online marketing.
