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How do you measure traffic to your real estate company's website? One of the biggest benefits of online marketing is that you'll always have the data you need to understand how your website is performing--if you know where to look. Google Analytics (GA) is a great place to start.
Google Analytics is a FREE (Yep-you read that right—FREE!) analytics tool offered by Google that allows you to measure your website's traffic, improve your site, deliver better results and convert more leads.
To really understand the benefits of Google Analytics, it's best to start from the beginning. Do you have GA installed on your website? If you do, good job! If not, get it installed and discover how beneficial GA can be to really understanding your website business.Â
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