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November
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How to Become a Real Estate Marketing Pro
The first thing to realize about real estate marketing is that there's not one "right" way to do it. There are quite a few marketing tools that all real estate agents can benefit by using, but your marketing is also the place to show off your unique personality, business values, and expertise. This is true whether you're creating a marketing strategy for your whole agency, or you're a solo agent looking to maximize opportunities. It's about connecting with your audience where they most want to find you, creating valuable content, and building relationships that ultimately bring in more business.
The team at Delta Media Group is here to help you get started, with a crash course in how to become a real estate marketing pro.
Real Estate Marketing 101: How to Promote Your Business Like a Pro
- Home Base – Your real estate website is the hub of your online marketing, so it's important to make sure that it looks and functions at its very best. It's easy to connect your website with your blog, social media pages, and of course all of your great listings. A responsive, mobile-friendly website is also a must, and we'll talk about that in detail ahead.
- Rely on Relationships – Effective online marketing generates qualified leads, but your existing clients are also an excellent source of potential business. If a client is happy with your work, maintain the relationship and don't be shy about asking for referrals. And if they do send you business, a small gesture of thanks goes a long way toward keeping the referrals coming.
- Be Social – Like it or not, social media is a huge part of real estate marketing. The good news is that most agents really like it! Social is fun, up-to-the-minute, and allows you to connect with your audience in a meaningful, personal way. It's also a great place to share your content, which leads us to...
- Become a Blogger – Or hire one, your choice. Either way, now is the time to start generating real estate content for your online audience. At Delta Media Group, we like to offer a bit of variety with real estate content by promoting the neighborhoods where our clients do business as well as the homes available. Touch on fun local events, traditions, businesses, organizations, and entertainment options to connect with the wider community.
- Seize the Season – When creating real estate content or brainstorming ideas, remember that changes in seasons are your friend. Each new season presents an opportunity to show off your area in a different light, talk about a fresh slate of special events, and provide relevant home maintenance tips for seasonal weather. This is the sort of content that really keeps your audience coming back.
- Mobile Friendly – In 2016 (and beyond), you simply can't make your mark online without a responsive or mobile-first website. Responsive design allows your site to scale to the size of any screen, so it will work well on smart phones, tablets, and desktop browsers. Mobile-first design is more focused on the mobile experience, but still scales to fit nicely on larger screens. Both options do the job well, and will keep your website looking great on mobile devices.
Want to fast-track your path to the pros? Contact Delta Media Group for all of your real estate marketing needs, and learn how we help your business outshine the competition online.