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January
17
17
Top 6 Lead Generation Tactics for Real Estate Agents
A real estate lead-generation tool is only as good as the leads it delivers. There are few things more frustrating than making a major investment only to get dead-end leads in return. There are so many lead-generation tactics available that it's easy to get lost in a sea of options. Don't worry, we're here to help! The best lead-generation tactics mix efficiency and effectiveness, allowing you to extend your reach without taking your focus away from the day-to-day details of closing deals. With that in mind, read on for 6 lead generation marketing tactics that are as good for your budget as they are for generating new business.
More, Better Quality Leads: 6 Lead Generation Tactics for Real Estate Agents
- Responsive Website Design – Let's start with one that will only require financial investment on your part, unless you happen to moonlight as a web designer. A responsive website scales to the screen size of the device being used to access it, and the vast majority of your potential clients will want to visit your site via their phone or tablet. A responsive or mobile-first website is a must, if you want to maximize your pool of potential leads and capitalize on the popularity of mobile browsing.
- Video Content – You have real estate expertise, a busy business, and a winning personality, so why not show it off? Video content puts a name, face, and personality behind your real estate lead generation marketing. It's also extremely popular on social media, and for mobile browsing. Talk about properties, home improvement tips, neighborhoods—whatever works for you and your audience.
- Social Proof – Social proof refers to the power that customer testimonials have in shaping the opinion of prospects who encounter your online presence. Ask satisfied clients for honest testimonials, and share the best of the bunch to your social pages.
- Social Engagement - Social media engagement is simply the process of interacting with your social connections. Join the conversation, share content, and comment on what others share. Even setting aside 15 or 30 minutes each day for social tasks will make a big difference in lead generation over time.
- Segment Email Marketing Lists – One of the challenges with real estate lead generation marketing is that there are so many different types of leads. You have buyers and sellers, of course, but there are also many subcategories within each group. Segmenting your email marketing lists by type allows you to send targeted, relevant content to each group, and will help you develop strategies for targeting new leads from the same groups. This is a great way to boost efficiency, and learn about your audience in the process.
- Search Engine Optimization – You didn't think we'd forget SEO, did you? If we're talking efficiency, there's really no substitute for making it easier for leads to find you, and SEO is the best way to make that happen. Building a new website or redesigning your old one are both excellent opportunities to upgrade your SEO to meet today's standards, but there's never a bad time to get your SEO in order. In addition to your website, your content marketing and social media play a big role in SEO. Get it right, and don't look back.
Putting the necessary real estate lead generation marketing tools in place takes time and effort, so there's no better time to get started than now. Contact Delta Media Group to learn more about real estate lead-generation tactics, online marketing, and everything else we do to help real estate agents excel in a tech-centric world.
