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How to Effectively Use Hashtags in Your Social Media Posts
Looking for an easy way to connect with clients, prowl for prospects and join the hottest conversations with your real estate social media accounts? Learning the utilities of hashtags is a must for making the most of your social media presence and will serve you well across a variety of social channels. Twitter is the social site that made hashtags famous, but now you can find them in many other popular online destinations. Hashtags make it easier to search for relevant content, promote your own content and find the conversations that matter most to your real estate business.
#Hashtags 101: How to Use Hashtags for Real Estate Social Media Marketing
Creating a hashtag is actually the easy part because all you need to do is place the # symbol in front of the word or phrase you wish to tag. Choosing the right hashtag and using it effectively requires a bit more expertise, but it's a skill that any social media user will be able to master with practice.
- Search Trending Hashtags - Whether you're just getting started or have been at the social media game for a while, it's a good idea to make searching trending hashtags a habit. These are the topics that people are talking about most at a given time and there will be opportunities to relate your real estate content to the hottest current topics. Twitter also allows you to search trending topics by region, making it easier to find relevant hashtags relating to many large cities.
- Learn Popular Real Estate Hashtags - In addition to searching trending topics within social sites, you can find plenty of outside sources listing the most popular hashtags for specific industries. You can use these popular real estate hashtags to search for content and conversations from others and to add your own voice to those conversations. The popularity of specific hashtags evolves over time, so be sure to check the lists often.
- Use Hashtags to Find Conversations - You can use Twitter's search function to search specific real estate hashtag, and find conversations about the topics that matter to your real estate business. This allows you to cut through the noise and interact directly with people who have already demonstrated interest in your topics of expertise.
- Create Your Own Hashtags - You don't want to be the person who #hashtags #every #word #in #their #tweets, but it's absolutely a good idea to learn how to create your own hashtags. Use what you learned when researching real estate hashtags and trending topics to create simple, relevant hashtags of your own. Creating hashtags that relate to the content you share is an easy place to start. There's no harm in experimenting a bit to find out what works for you and your audience.
- Hashtags Beyond Twitter - While Twitter is still the most popular place to use hashtags nearly all of the big social media sites now put these handy tools to work. You can also use hashtags on Facebook, Instagram, and Google+, so don't be afraid to experiment with hashtags on your favorite social media sites. The general guidelines of creating hashtags remain pretty consistent, but it's a good idea to research the best hashtag tactics for each social site that you plan to use.
Need a hand with your real estate social media or any aspect of your online marketing strategy? Contact us to learn more about our comprehensive real estate marketing services.
