When you want to find a product, service, or business, where do you turn first? If you're like most people—real estate clients included—you pull out your smartphone and get busy searching online. There are many good reasons to own a real estate website, starting with the fact that you need an appealing, attractive site to connect with today's client. When done right, your website is the perfect place to connect with clients, showcase your listings, build your influence, and grow your brand.
Connect, Engage & Inform: Why a Website Is Crucial to Real Estate Success
No matter what else you do to market your business, there will always be prospects looking to learn about real estate businesses like yours online. Your website is the ideal place to reach out to current clients and prospects alike with business information, informative content, listings and resources to help them make the right decision.
- Reach a Mobile Audience
The days of waiting until you get home to look something up are far in the rear-view mirror because most real estate clients carry a mobile device that is always connected to the internet. These people want to be able to find information quickly and efficiently on the go, so a mobile-friendly website is a must to connect with clients from nearly every demographic. Make it easy to find the information they want, and they'll be more likely to keep coming back.
- Build Your Brand
Whether you're established in your market for many years or building your own brand for the first time, your real estate website is one of the most powerful tools available for growing your brand. Use your website to share insightful content, show your real estate expertise, and engage visitors who have questions. Over time, all of those activities help you build a memorable, authoritative brand.
- Social Success
Social media is a fun, effective marketing tool for real estate agents, but it's hard to maximize your social ROI without an informative, accessible real estate website. Your social media pages are a great place to promote your real estate blog, showcase your best listings, and generate interest in your business. Your website is where you build your social outreach, and turn prospects into clients.
- Appeal to Young Buyers and Sellers
Don't look now, but Millennials are quickly becoming the largest demographic of real estate clients. While real estate clients of all ages use the internet to shop for homes, Millennials are especially in tune with technology. They want a real estate agent who makes it easy to connect online, and your real estate website is the ideal place to do just that.
- Become a Local Expert
As a real estate agent, you've likely invested significant time in getting to know your communities and the people who populate them. Sharing local expertise is a great way to build your brand online, and local search engine optimization (SEO) makes it so much easier to connect with people who are looking for real estate in your area. Your real estate website is where the local SEO magic happens, and where clients will turn when they want to know more about a neighborhood in your market.
Are you ready to have a real estate website of your own, and looking for a marketing team to build a site that matches your brand, market, and target audience? Contact Delta Media Group to learn more about real estate website design, as well as all of our real estate marketing services.