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21
Why It's Essential To Partner With A Vendor That Shares Your Vision
Video Transcription:
My name is Sandra Troccoli and I have been working directly with Delta Media Group since July 17, 2009. We looked at a lot of different developers. A lot of different companies that had a lot of different products that they were touting that their platform could do this, their platform could do that and we were coming from an environment where our website was ... it was still cutting edge, but it was starting to slide back in comparison to what competitors in our marketplaces were doing.
And so we wanted to be sure that we kept that edge and we looked for a vendor that could provide us with flexibility, with a platform that had tools for our agents, that was really strong in an SEO environment so that we could stop showing up on Page 10 of Google search results and then looking for a vendor that understood what it was to be a partner. Not just a vendor. That was really, really important for us.
Some of the challenges we were having. Our vendor that we were working with previous to Delta Media, their situation was evolving and changing. They were selling their company. They were in the middle of a merger and so their focus wasn't on providing us the service that we needed. Their focus was on how do they migrate their platform, their customers to a new provider and that provider was not one that we would necessarily want to be a partner with. They didn't provide the platform tools and services that we needed for our customer, which is our agent. They also weren't strong in SEO.
Some of the challenges that we had with that partner was the inability for our website to come up in search results on Google. Our agents were screaming that they couldn't find their listings. They couldn't find our company. We couldn't find our company and that's never good for your seller when you can't find your seller's listing on Google. Now our ultimate goal is to sell properties and so when you can't find the property on Google, that's a little bit challenging.
The partner that we had previously or the vendor that we had previously, they were phasing themselves out of the picture. Out of the whole platform of real estate and websites. And they were selling their products. They were selling their whole ... their customer base, they were just closing their doors. That wasn't going to be good for us, obviously. So we started evaluating vendors and evaluating what our pain points were so that we could identify what the strengths of another vendor might be to overcome those pain points. So, SEO issues, listings not appearing online, leads not being generated from our website. Our agents live to sell properties. They live to receive leads. If we can't provide them what they need, they're going to leave.
And so that's not a good scenario for our company either. Other pain points; terrible customer service. When you have a web vendor who can't be responsive, who can't do customization, who can't understand what your big picture vision is for your company, then they're not the right vendor for you and they're certainly no partner.
