Video Transcription

Hello and welcome to another edition of Tech Tuesday presented by Delta Media Group, where we know the air, speed, velocity of an unladen swallow. Today, we're going to get into Facebook auto-connector. We've done videos on this in the past, and kind of walked you through how to set that system up, and how to do different things there. But, we've been making some changes to Facebook, or the auto-connector for Facebook as per Facebook's actual changes. We just want to go back into the system again, take a look at what some of the changes have been, and let you know how to set that up. Let's go into the Delta Net and take a look.

All right. Here we are on the welcome page on the Delta Net. Let's scroll down to Facebook and post tools. It used to be called post-preferences. We changed it to post-tools, because we thought it made more sense. This is where you can sign into your Facebook account. Now, what the system will do, and I kind of explain through it as we are looking at the options, but you connect your Facebook account here, and then any account that you have or any page that you have access to with your Facebook account is a page that this tool can automatically post to, or that you can go into and manually post from. We have the ability to push out manual posts just so that all your different post-able things are kind of consolidated in one place. That can just simplify the way that you handle some of your social media marketing.

To set it up I'm just going to click sign in with Facebook. You can see, it automatically pulled in my information for this account. Login. There we go. LastPass wants to know if I want to add it. Nah. We're going to continue. First it's saying that our Delta Media Group posting tools' going to get information about this account. Continue. Now it's saying that we're asking for permission to manage the pages and publish those pages that we manage. That's the permissions that we're asking for. In this case, I just have one business page set up for this one, but if you have multiple or have admin access to multiple Facebook pages, they'll all show up here. We'll go ahead and click okay. Thinks about it and then loads it up. One thing to note here is that if you don't have a business page, so you just have a regular Facebook account with your own profile, we can't post to profile pages anymore.

That is just a privilege that was removed by Facebook. Now, if you don't have any business pages, that's what it'll tell you here once you sign in. It'll say, "You don't have any business pages to post to, please add some business pages, then you'll be able to post to those pages." If you do have business pages, it's going to load up the first one by default, but I can click here on this business page dropdown and if I have multiple, I'll be able to select from all of my different business pages. You always want to make sure that you know which page you're changing the settings for, because that's the page that the system will post to. In this case, I just have the one, so we'll click here. Select that one page. Loads up all the settings for those. Now as we go down the line, we can take a look at all the different settings we have for posting to that Facebook page. First, you can turn each post type on or off. First, we have new listings. As we scroll down, new open houses, listing videos, price reductions.

Those are all of the listing-related features, so each one of those is specific to your own listings. Now, the other postings aren't really listing specific. When we look at blog articles, My Customer for Life articles, customer reviews on Market Watch, again, it's referring only to your own things, but not listings anymore. Anyway, long story short, all the listing posts will post only your listings. They won't post all company listings or office listings or anything. All the other articles, so blog articles, we'll post any article you put on your blog, or any article that the company creates and shares onto your blog, if you are accepting shared articles onto your blog, but that's for a different day. But we'll get into the blog system on another day.

My Customer for Life articles is the pre-created articles that we built in our system, so if you're on the upgrade package and using the My Customer for Life system to send out those emails, it can automatically post the articles every week from those to your Facebook page just to kind of build some content there. Customer reviews, any time a review is added to your page, it can auto post that. Market Watches are market watches that you would create for this system. If I go up under listings and Market Watches, I can create a market watch here and it's these market watches that that system's referring to. The idea is these aren't the market watches you would create and add to a customer. These are the ones you add just for sharing on social media. You just click add market watch. Follow through the steps there to create one.

Let's go back down here, Facebook post tools. I still want to say, "Post preferences." It's been post preferences for a long time. All right. That's the first thing. You can turn each of those on or off. Secondly, on each one of these you can choose their post frequency. If I click here, post frequency is really a limitation. If I say, "Post two per day." It's not going to post two every day. It's only going to post a new listing if there's a new listing to post. However, if I put it on two per day, it is limiting that to two per day. If three new listings were added in a day, it's only going to post two of them, and then cue the third one and post it the next day. The same goes for all of these. If I go down here to new open houses, if I add three new open houses in a day and I have this limited to one or two, it's only going to post that one or two on my page that day, and then post the other ones the following day.

Now you'll notice that all of these are set on manually post in this case. I'll swing back around to that here in a minute. First, they're additional settings for one section, for this new listing section. If you only want to share your new listings if they match certain criteria, or if you want to also share other agents, or other office's listings when they come in, you can add those to the system. If I type in an agent or an office name here, it'll also share all of the listings that belong to that agent, or office. Then I can also limit it down by location. This is just a quick search dropdown like the regular search. Or price, or property type, property category, that stuff. The idea is if I deal in a lot of different kinds of listings, or for example, maybe I have two different Facebook pages for different kinds of listings. If I have a Facebook page for my residential real estate and another one for commercial, I can go into my settings for my residential page, and say, "Only post residential."

Then I can go into the settings for my commercial page up here, select my commercial page, and tell that one to only post new commercial listings. You get the idea of how that is built to work. All right. Unlimited is clear enough. No matter how many get added in a day, it'll post all of them. But manually post is the interesting one. Manually post is another one of those new features and the way this works is, if I set all these on manually post, whenever a new listing comes in that the Facebook auto-connector would have posted if it wasn't set to post manually, it'll kind of put it in a queue and it'll build a queue out of all of those events. This will be new listings. This will be any new open houses that come in, any new listing videos. It'll just keep piling those into this queue without actually posting any. That way, I can go here and I can click on create a manual post up here at the top.

By doing so, it takes me over to this manual post page and you can see we have a variety of information here at the top so you can see exactly how this works and understand how to use it. Then we're going over it now, so that helps. But, under post, we can create our own message. If I just want to make a post to Facebook from this page, I can just type in a message, hit post, and it'll create my post and send it to Facebook. Or if I click on this dropdown, if I had a bunch of events queued up, they would all show up in this dropdown. Then when I select the event, it would show up here what page it's going to link to, what image it's going to share along with the event, and it'll give kind of a suggested post text. We won't fill in this section automatically for you, but there will be a section right here where you can just highlight the post text that we've given you. You can copy it and then paste it into this box.

That way you can create your own completely custom one, or you can kind of use our suggested text, or even just start with our text as a base and then modify it to make the post whatever you want. When you click on this dropdown it'll show everything, so new listings, blog posts that would've posted, My Customer for Life articles that would've posted, new listings, all that stuff would load into this dropdown. Now the last thing you can do here that is another recent edition is you can add emojis. Now I'm going to warn you, I haven't played with this feature at all. It's brand new. But it looks like it's working right. If I say, "Create my own message, this is a post to my page with a great big smiley face." There we go. As you can see, you can just click on the emoji icon up here. You can go through, add all the emojis you want. Then when you have the post the way you want it, you hit create post, and off it goes. You've successfully posted to Facebook.

Hey, we learn together. Looks like it's working. Now, let's see if that post showed up. Why not? If I switch over to Facebook, let me go to my business page here that I was in the settings for. The page doesn't want to load. Oh, well. Alas ... Oh, there we go. There's my post. As you can see, I created it via the Delta Media Group posting tool and I can see that because I'm logged into this account, but if I were just a customer on this page, I don't think I would be able to see that Delta Media Group posting tool part. There you have it. The beauty of this is you can just go into this tool and through the Delta Net without going out to Facebook, you can make posts to your page, either cued posts the system builds for you, which would be like links out to new listing pages, or new open house pages, or go in here and just create manual posts complete with emojis and fire those off to Facebook.

There you have it. That is the newest version of the Facebook auto-connector tool. We're going to keep adding things to it in the future and when we have enough of them, I'll make another video. As always, thanks a lot for joining me. If you have any questions, concerns, feel free to comment on the videos, or send an email into support@deltagroup.com, or give us a call. If you want to get notifications when we go live with these videos, as we are right now, go to ... Either like or subscribe to our Facebook channel, or our Facebook page, or our YouTube channel. Those things are always throwing me off. Anyway, see you next week.