Delta Media Group's Blog Home

Subscribe and receive email notifications of new blog posts.

rss logo RSS Feed
Automation | 10 Posts
AVM | 4 Posts
Blogging | 9 Posts
Branding | 10 Posts
Conversion Rate | 1 Posts
Coronavirus | 5 Posts
CRM | 9 Posts
Delta Services | 2 Posts
Delta Tech Talk | 2 Posts
DeltaNet | 24 Posts
DeltaNet 5 | 8 Posts
DeltaNET 6 | 14 Posts
Email Marketing | 14 Posts
Fusion | 1 Posts
Holiday | 5 Posts
Lead Generation | 29 Posts
Link Building | 1 Posts
Local SEO | 7 Posts
Marketing | 12 Posts
News | 5 Posts
Online Marketing | 22 Posts
PPC | 2 Posts
Press Release | 1 Posts
Press Releases | 4 Posts
RESO | 2 Posts
SEO | 25 Posts
SMS Texting | 6 Posts
System Update | 41 Posts
Tech Tuesday | 279 Posts
Video Demos | 1 Posts
Video Marketing | 10 Posts
Web Design | 3 Posts
Webinar | 21 Posts
Website Design | 12 Posts
New Website | Modular Site Design | Search Engine Optimization | SEO | Social Media for Real Estate | News | Industry News | DeltaNet | System Updates | Mobile | Conference | Webinar | Culture | Reviews | Listing Videos | Blogging | Recruit and Retain | Open House Listings | Live Chat | Facebook | Social Media Marketing | Delta Media Group | Agent | Email Marketing | web design | Mobile First | Mobile Responsive | Video Marketing | Local SEO | More Leads | Lead Generation | New Releases | CRM | Zillow | RESO | Property Search | Customize Search | My Customer for Life | E-Newsletters | Responsive Website Design | Real Estate Agents | Upgrade System | Grizzard Commercial Real Estate Group | Employees | Coldwell Banker HPW | Coldwell Banker Howard Perry and Walston | Wardley Real Estate | BHHS Homesale Realty | Real Estate Marketing | Sales Associates | Unlocking Your Potential | Instructional Series | Video Series | Mike Minard | Facebook Marketing | Content | Content Marketing | Customer Reviews | Customer Testimonials | SOLD Listings | HTTPS | SSL Certificate | Google Requirements | Social media advertising | Facebook ads | Open House Connector™ | Coldwell Banker Bain | Teams & Agents | Ad Wizard | Pipeline Manager | Convert Leads | Process Referrals | Find Prospects | Old Dominion Realty | Hyperlocal content | Public Transit | Public Transport | Coldwell Banker Prime Properties | New Construction Homes | Builders and Communities | Luxury Real Estate Marketing | Online Marketing | Digital Marketing | Automation | A-I Driven Marketing | Properties in Motion | AVM Reports | Reverse Prospecting | Inrix Drive Time | Work remotely | Campaigns and Action Plans | DeltaNET 6 | Coronavirus | Virtual Open Houses | Facebook Premieres | Market Watch Reports | Seller Reports | Tech Tuesday | Harley Wolfarth | Guest Blog | Real Estate News | Real Estate Marketing and Technology Magazine | LeadingRE | Franklin Stoffer | Real Estate Sales Success | Instagram | Real Estate Technology | SMS Texting | Real Estate Text Message Marketing | Haring Realty | Peter Haring | Aaron Geh | Allison Rybarczyk | Arizona Best Real Estate | Training, Tools & Tactics | Email Drip Campaigns | Old Colony REALTORS® | ReTechnology | Listing Presentations | CMA | Brand Building | Online Brand | Local Showings

How REALTORS Can Stay Relevant in 2019

It's the end of real estate as we know it—and we feel fine! For years, many people have predicted new technology would transform the real estate market, displacing many REALTORS® from the profession. Although technology has provided terrific tools for comparing home listings and making transactions easier, agents remain a key part of success for buyers and sellers. The profession is growing and people are continuing to discover the value of expert advice. But one thing is true—the way people relate to their listings (and agents) is changing.

With new online platforms at their fingertips, more of those you meet are sure to have questions about the value you bring to the process. Luckily, it's not hard to show that your expertise matters. You just need to focus on what makes your clients tick. Below, we look at some valuable ways to do just that.

Help Your Leads Reduce Anxiety

Most people are a little bit nervous about their real estate transaction—and rightly so. With the housing market recovering, more people see their home as their biggest investment. They are likely to buy a home only once or twice in their lives. They realize that, if a mistake is made, it can cost them thousands of dollars and lots of time.

A huge part of working with a real estate agent is having a partner who can help you deal with the worries transactions bring. Explain your unique value in terms of your experience, deep knowledge, and ability to keep their plans on track.

Start Building Trust from the Very Beginning

People now search for an agent the same way they look for a home—online. Sure, you should continue to network and meet people who might become future clients. In your active prospecting, however, you'll find many who aren't quite ready. These are the folks who will ultimately make up a significant portion of your business.

The way to become the agent of choice for these future leads is to craft an online presence that meets their needs early on. Create helpful, informative web content that answers all of their burning questions. For example, people want to know about the process of buying a home, what it will take for them to get approval for a loan, and the amenities they can expect in their new neighborhood. When you take the time to publish the information they need, you build rapport.

Incorporate Technology Wisely

Many advice websites suggest real estate agents should be using every social media platform, every photo sharing and video app, and much more besides. The truth is a lot simpler than that—use the technologies that allow you to connect with your customers, and discard the rest.

For many modern real estate pros, that will mean:

Specialize in the Needs of Your Ideal Clients

Last but not least, remember that specialization will enhance your value. First-time home buyers, growing families, investors, young professionals, etc. bring their own needs and concerns to the transaction. By choosing one segment of the market to zoom in on, you can craft unique resources that will really get their attention.

To learn about building your real estate practice in the digital age, contact Delta Media Group today.

Schedule a Demo

Schedule a Demo