While a well-planned open house is still a valuable marketing tool for selling homes today, real estate agents who want to get noticed in today's modern world need a complete online marketing strategy.

Online methods augment in-person marketing by catering to Web visitors 24 hours a day, even while you sleep. Still, you need to fill your marketing toolkit with techniques that produce reliable results. Creativity and consistency work together to grow your practice faster.

Let's look at ten of the most potent real estate marketing ideas for 2020 and beyond:

1. Commit to Content Marketing
   Content marketing is the most important aspect of digital marketing for real estate pros. Content refers to all the ways you can make your website helpful and informative; a good blog post is the cornerstone of a content strategy. Aim to publish blog posts every week, focusing on the questions prospective clients want to answer and problems they want to solve.
2. Emphasize Hyper-Local Content
   Hyper-local content addresses your local area in ways only a local can. For example, if you create a guide to the best neighborhoods for home buyers, you've got terrific hyper-local content. Not all content needs laser-focused on real estate services: Posting about local events and amenities can whet your leads' appetite to make their move.
3. Get Active in Forums and Answer Sites
   A recent rise in the popularity of "answer sites" like Quora and Medium has given motivated real estate pros plenty of places to show their stuff. By answering questions on these sites, you can create rapport with askers and generate a small but steady trickle of Web traffic from future readers. Large forum sites like Reddit can also work, but always stay professional.
4. Stand Out With Incredible Property Photos
   When buyers want to explore real estate opportunities, whether in their area or elsewhere, they go online. And nothing grabs their attention like amazing visual content. The best way to stand out is to partner with a real estate photographer using professional-grade equipment. Photograph the interior and exterior of the home with strong lighting at different times of the day.
5. Make Social Media Your Soapbox
   Social media is the best way to amplify all your other marketing initiatives. In general, Facebook is a brilliant way to cultivate a community for your past clients and supporters. Instagram is gaining popularity with would-be thought leaders because of its highly visual and cutting edge nature. Twitter is the place to meet new people and capture a general audience.
6. Leverage Conventional Media, Too
   Journalists trust experienced real estate agents in traditional venues like TV, print, and radio. When you're invited to share your expertise on an outlet like this, your credibility can skyrocket. That makes all of your future outreach and thought leadership more magnetic. To maximize your impact, try to focus on media appearances on topics where you offer unique value.
7. Hold Virtual Home Tours
   If photos are good, videos are great. You can develop virtual tours of any property using either a series of videos or specialized software that creates a "panoramic" experience. In the latter case, your Web visitors feel as if they're walking through a property. Connect this with a contact form, and you'll supercharge inquiries about your most valuable listings.
8. Be Fearless About Following Up
   There's no avoiding the selling element of real estate – and following up is where selling makes money. One of the most effective places to focus follow-up is on your existing, satisfied clients. Acknowledge anniversaries (like one year since closing day!) and ask for referrals. Just about everyone knows someone they'll be willing to recommend to you. They can leave reviews, too!
9. Use Email Throughout the Client Lifecycle
   Email marketing gives you the ability to address ten, a hundred, or a thousand subscribers as if you're talking to each one directly. This personal touch is essential for cultivating relationships of trust both before and after a transaction. You can use email to showcase your most useful content, your best listings, or live events such as open houses.
10. Automate Away the Guesswork
    When you embark on digital marketing, it's crucial to separate the wheat from the chaff. A Customer Relationship Management (CRM) system automates daily back-office tasks like managing leads, organizing steps in transactions, and sending out the right marketing emails at the right time.

Delta Media Group empowers real estate agents at all stages of their career journey to build the practice of their dreams. A sustainable and versatile digital marketing strategy is indispensable. No matter what your goals are, our team can help you reach them with a better online presence.

To find out more or get started, contact us today.