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The majority of buyers start their home search online. They search current listings and look for the right real estate agent to help them through the buying process.
With luxury real estate, the impact of online marketing is even more powerful. To attract and keep affluent clients, agencies must project an image of luxury from the start.
You can't be sure when a lead will first become aware of your brand. That may come from a blog post, social media, listing, or webinar. With that in mind, it's crucial to have a multi-pronged online marketing strategy that always puts your best face forward.
Many real estate agents are partnering with luxury communities or homebuilders to appeal to a discerning clientele. Here's how your online marketing strategy can help you do it the right way.
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