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Lessons in Social Media for the Real Estate Pro
Lots of real estate pros go onto social media not sure what to expect. Sometimes, they might get started, spend a month excited, then trail off as other obligations get in the way.
If there's one industry where social media is indispensable, it's real estate. It gives you the chance to position as a credible expert who unlocks all the potential your area has to offer.
How to Get Started Using Social Media.
One of the best ways to get started using social media networks to promote your real estate business is with a social media calendar. A social media calendar is there to help you keep your efforts organized.
With a calendar, social media time goes from a "nice to have" to a genuine commitment. That makes it more likely you'll stick with it until you start to see genuine business results.
And consistency matters: When you choose an activity level and deliver it, you'll grow your following. Your content will get noticed and more leads will reach out for your advice.
It takes some effort to set up a social media calendar. Once you do, though, you'll be on track to generate more leads. Social media helps people build trust in your expertise before they meet you for the first time – and that makes it easier to help them from the start.
Starting Up Your Social Media Calendar
Setting up a social media calendar starts by setting your goals. As you go further into the process, what starts as an accountability tool grows into something that makes you efficient.
- Figure Out What Platforms You Want to Focus On
Most real estate pros start with Facebook and Twitter, branching out to others once they learn the ropes. Both are great all-around choices. However, while it's okay to post just 3-5 times a week on Facebook, you should strive to post 1-3 times a day on Twitter. That's because Twitter feeds quickly get crowded and your message is easily overlooked. - Decide How Much Content You Need
With the figures above, you would need about ten social media posts a week to get started – and up to 26 if you want to go all out. Deduct two from your goal for every blog post you already write each week: You can share each one to both Facebook and Twitter. The number you're left with is how many unique social posts you should plan to make.
Think About Your Content
A social media post can be as simple as a quick comment. Most updates, though, should strive to do more. Think about the different forms of content you could share to create value for leads.
- Blogs
Sharing blog posts created especially for your website is the ideal way to link your social media to your lead generation efforts. A social media post is just long enough to give followers a tantalizing glimpse of your post, but they have to visit your site to read on. - Photos
Beautiful photos are a real estate mainstay. Of course, any listings you share should have professional interior and exterior shots in a good light. You can take it a step further for your feed by photographing top attractions and landmarks in the area, too. - Videos
Videos get more shares and engagement than virtually any other type of content. If you're comfortable in front of the camera, you can share advice, show off your captivating locale, or give narrated tours of the properties you are selling this season.
Fill Your Social Media Calendar
Once you've figured out your targets – in amount and type of content – you use your calendar to work backward. This way, you always have enough time to create and share compelling social posts aligned with your brand.
- Set Deadlines and Make Time for Content Creation
Figure out about how long it takes you to write a blog post, get a photo you're happy with, and record a video. Once you've figured out how much lead time you need, set aside time in your calendar to work on that content a few days before you plan to share it online.
- Use Social Media Automation to Streamline Posting
Plenty of apps are available that can make social media easier by allowing you to schedule posts in advance. For a solution with real estate-focused features, try Delta Media Group's Facebook Connector™. It makes sharing listings, blogs, customer reviews, and more a snap. - Review Your Results and Look Ahead
Social media platforms come with their own analytics apps telling you which posts got the most "likes" and shares. Use this to figure out which content resonated with your audience and let that guide you on what to focus on in the coming month.
Delta Media Group's digital marketing team will help you build a social media strategy that grows your business. Contact us to find out more today.
