Posts from February 10th, 2020
Subscribe and receive email notifications of new blog posts.
RSS Feed
- 2026 | 29 Posts
- 2025 | 96 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
- 2019 | 118 Posts
- 2018 | 122 Posts
- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
10
What Makes You Different in Today's Digital World
Be a Stand-Out Agent by Building Your Personal Brand
It's not that easy being a real estate sales associate these days.
The big challenge that sales associates face can be summed up in a single idea:
Real estate pros are widely agreed to be the most active professionals on social media; however, many times, people simply tune out what their local real estate expert has to say. And the problem goes beyond Twitter and Facebook to other parts of the digital world.
In an increasingly crowded, fast-paced online sphere, everyone is looking for better ways to stand out. But technology is only one part of the equation: The way you approach your work also helps you to differentiate yourself from everybody else.
What's the best way to communicate your big difference to online leads?
In a few words, it's the personal touch.
Technology has a strange effect on communication. Use a little technology – like, say, just email or text – and it makes your message seem impersonal. But go to the next level, fully embrace what technology has to offer, and those online interactions can be as personal and memorable as a face-to-face conversation.
But technology is the only vehicle. You, the sales associate, are the driver.
Before you can figure out the best use of technology to grow your practice, figure out what you want. What do you want your clients' experience to be?
