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In this week's Tech Tuesday, Harley Wolfarth demonstrates how to use campaigns and action plans to market to your customers using DeltaNET 6.

Yesterday I talked about trending data as we are seeing it now. You can find that article by clicking here, and you may want to read it before reading this article.
For this article, I want to discuss a tool that I have found to be invaluable in my businesses called Rate of Change. This tool, or methodology, comes from ITR Economics. I was introduced to ITR Economics ten years ago through my Vistage group. What stuck out to me about this methodology of analyzing current data and leading indicators is it provided early insight into trending changes that affected my business.
Specifically, for Delta Media Group, using this methodology, I found early indicators that gave me an eleven-month indication of coming changes, good or bad, happening in the business. Imagine knowing eleven months ahead of time, or even just two or three months ahead of coming changes in your business. For me, it has been a game-changer, and I want to share with you what I see right now as it relates to the residential real estate industry.
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