Delta Media Group's Blog
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- 2026 | 29 Posts
- 2025 | 96 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
- 2019 | 118 Posts
- 2018 | 122 Posts
- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
18
Built on Trust, Powered by Technology: How Tracy Kirkley Turns Systems Into Service
North Mississippi buyers and sellers know they can trust Tracy Kirkley from Crye-Leike Real Estate Services® to guide them through some of life's most major milestones. That trust is backed by technology that enables her to deliver valuable information consistently.
Tracy Kirkley, Broker and Vice President at Crye-Leike Real Estate Services, has been selling real estate for nearly 24 years. Today, she is the #1 Crye-Leike agent in North Mississippi, with over $227 million in sales volume and over 1,000 homes sold.
Along with closing lucrative deals and managing a steady pipeline, Tracy finds time to maintain a strong presence on social media. She regularly posts relevant articles and engaging video content for buyers, sellers, homeowners, and fellow agents alike....
11
Using Analytics to Stop Wasting Time: Let Data Decide Where Your Time Goes
Using Analytics to Stop Wasting Time: Let Data Decide Where Your Time Goes
Time is the one resource real estate professionals can never get more of — yet it's often the one they manage least intentionally.
Most agents can tell you they're busy. Their calendars are full, their phones are always buzzing, and their days stretch well beyond traditional business hours. But being busy doesn't always mean being productive. In fact, many agents unknowingly spend a significant portion of their week on activities that produce little to no return.
The problem isn't effort; it's visibility. Without clear insight into what actually generates leads, appointments, and closings, time management becomes guesswork. Agents rely on h...
4
The Brokerage Marketing Playbook: Systems That Support Every Agent
Real estate agents today need more than a marketing strategy; they need systems. While individual talent drives relationships, it's brokerage-level marketing infrastructure that creates consistency, scalability, and long-term growth.
The most successful brokerages don't rely on one-off campaigns or disconnected tools. They operate from a clear marketing playbook — one built on repeatable systems that empower every agent, from brand-new licensees to top producers.
Here's what that playb...
2
Organic vs. Paid: When Should Brokerages Invest in Advertising?
With so many digital advertising options these days, brokerages are constantly weighing where to invest their marketing dollars. Should you focus on building long-term visibility through organic strategies like SEO and content marketing? Or should you accelerate growth with paid advertising campaigns that promise immediate traffic and leads? The answer isn't either/or. It's about understanding when — and how — to use both.
The Case for Organic Marketing
Organic marketing includes strategies like search engine optimization (SEO)
25
Stop Boosting Posts: How to Build a Real Paid Social Strategy That Converts
If you've ever clicked the "Boost Post" button on Facebook or Instagram and hoped for the best, you're not alone. Boosting posts feels easy. It's fast, inexpensive, and promises quick visibility.
But visibility isn't the same as results. If you want paid social media to actually convert, you need a strategy — not just a button.
The Problem With Boosting Posts
Boosting posts is designed for simplicity, not sophistication. It offers limited targeting, minimal...
