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4
Managing Customer Relationships for Real Estate Agents
A real estate agent's lead pipeline is different from those in virtually any other industry.
When it comes to nurturing leads and guiding them through the process, real estate clients are less like consumers – who compare a few options and then buy – and more like businesses.
What does that mean? Well:
- Unlike most consumers, real estate clients can take a year or more to make a decision.
- They have multiple points of comparison (agents, properties) and lots of information.
- Their decision-making process is very nonlinear, and it can start, stop, and start again.
For all these reasons and more, real estate customers are not always the easiest to keep track of. The main advantage a real estate agent has is his or her ability to build a personal relationship.
When you have a strong, ongoing relationship with a prospective buyer or seller, that person is much more likely to ultimately come to you when it's time to move the transaction forward.
You brought your relationship-building skills to the table when you joined the industry, of course. But without a method of tracking each customer and where they stand in the process, it becomes very difficult to follow up with relevant information at precisely the right time.
27
Hyperlocal Content Marketing: Location, Location, Location
When you use the words "location, location, location" speaking one-on-one with a real estate client, you're most likely talking about a specific home or property. However, the phrase takes on a whole new meaning when it relates to your marketing strategy.  Real estate pros using hyperlocal content as a part of their online marketing strategies target neighborhoods, homes, local businesses, and events to draw the attention of a specific audience to their communities.
Hyperlocal content is one of the biggest keys to attracting a loyal audience for your real estate website and carves out a unique space for your business online.
6 Ways to Grow Your Business with Hyperlocal Content
Hyperlocal content is an essential element in the online marketing strategies we create for our clients at Delta Media Group. Let's take a closer look at how to use hyperlocal content to grow your real estate business.
