Delta Media Group's Blog
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9
5 Black Hat SEO Tactics You Should Avoid
Search engine optimization (SEO) is one of the most powerful, essential tools for growing your real estate business online, and it's also a big business in its own right. Many SEO providers offer reputable, white hat SEO services that help grow your business without damaging your reputation, relying on their in-depth knowledge of how search engines work and what Google's algorithms want to see from high-ranked websites. However, you'll also want to be aware of marketers who try to cheat the system by using black hat SEO tactics, which are ultimately bad for business. Let's take a closer look at five black hat SEO tactics to avoid as you grow your real estate business online.
2
How Reverse Prospecting Can Work For You
Your MLS is one of your most valuable marketing tools as a real estate agent because it allows prospects to use your real estate website to search listings based on their unique preferences and find the right match for their needs. In other words, MLS search helps the right client find the right home...but wouldn't it be nice if you could also help the right house find the right client?
That's the idea behind Delta Media Group's reverse prospecting feature in the DeltaNetâ„¢. Agents now have the ability to manually create AVM-based Reverse Prospecting reports through the Customer Profile page in the DeltaNetâ„¢.
Learning how to use reverse prospecting can help you uncover new opportunities for your real estate business.
25
How Real Estate Agents Should Own Their Online Presence
Your online presence should be one of your most valuable assets as a real estate agent because clients from every generation rely on online tools to shop for homes, research communities, and engage with real estate agents. If you want to make the most of your online presence, then you need to own it. Take the time to create a distinctive social media presence, develop an outstanding real estate website, market your real estate business with targeted, relevant content, and make sure that clients/prospects have an easy time finding you. Take these steps to own your online real estate presence.
18
Think Outside the Box: Other Social Media Sites You Should Join
Are you working on expanding your real estate social media presence? Big-name social sites like Facebook and Twitter are great places to start, but they are far from the only options. There are a ton of smaller but still popular social media sites that you can use to grow your business, as well as familiar, large websites that you may not realize double as social networks. Today, we're going to take a closer look at four outside-the-box social media websites for building relationships and marketing your real estate business.
