Delta Media Group's Blog
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5
The Power of Social: Using Social Media To Amplify Website Engagement
Your real estate website is your #1 resource for engaging audiences and driving new business. But with millions of websites competing for buyers' and sellers' attention, you need a strong strategy for getting them to visit yours. This is where social media comes into play. Furthering your other efforts for gaining web traffic like Search Engine Optimization (SEO), social media is an excellent avenue for engaging with potential customers.
By leveraging the power of social media, you can amplify your website engag...
2
How to Find Success Serving Real Estate Investors and Win More Repeat Customers
A real estate investor is any person who sees buying and selling real estate as a financial opportunity rather than to simply fit a need. Whether they choose to rent it out or flip it, their goal is to make a profit off of the purchase.
As an agent, there are many benefits to working with real estate investors. Investors tend to be looking at higher-value properties, allowing you to earn higher commissions. Also, they are far more likely to become repeat — or even frequent — customers than the typical buyer in the market for a home to live in — especially if that home is meant to be their "forever" home. If the transaction goes smoothly, they will likely refer you to other investors from whom you can gain more business.Â
28
Will Google Ignore Your Website Due to Low-Quality or Poor AI-Created Content?
Your real estate brokerage website is your office that welcomes potential clients 24/7/365. With 99% of home buyers starting their search online, your website is more than just a digital brochure; it's the key to capturing the attention of potential clients and positioning your brokerage as the go-to resource for local real estate needs. A well-optimized website is no longer a luxury — it's a necessity.
As artificial intelligence (AI) becomes an increasingly popular tool for content creation, brokerages and their agents are leveraging its power to populate their websites to save time and money.
However, a recent move by Google has sent shockwaves through the digital landscape, resulting in thou...
26
10 Strategies For Conquering SEO
For your target customers to be able to find you online, you MUST be visible in the search engines. Search engine optimization is the #1 way to drive organic traffic to your real estate website. Without it, your site could easily end up getting lost in the mix and rarely seen by any prospects.Â
There are multiple strategies you need to know to truly conquer SEO and get to the top of Google's search rankings. Now let's take a look at what they are:
1. Quality Web Design
While certainly important for appealing to customers, web design is about more than just creating an aesthetic. A quality website is...
24
Bridging Real Estate Tech with the 'How' and 'What' of the Real Estate Business
At the end of this year, I will have spent the past 24 years of my life focusing on technology in the residential real estate vertical. When I first entered the real estate vertical, I was a 28-year-old technology "outsider" who was fortunate to get paired up with a business partner that was a long-standing industry "insider" who seemed to know everyone and everything residential real estate related. Better yet is this business partner truly loved the real estate industry, what it does for people, and how technology could transform and modernize the real estate business.
Today more than ever I am fully convinced that many of the key issues facing our industry 24 years ago still go unaddressed in a transformative manner. Even worse is that we know the answers to many of the questions we had wh...
