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12
Taking the Fear Out of Transitioning to a New CRM
What's the best CRM for agents? The one they will use. But for brokerages, offering a CRM can create two perpetual challenges: First, about one in four agents don't even use a CRM. Second, for the ones that do, most agents are using CRMs based on outdated technology and limited integration.Â
Today's DeltaNET® gives brokerages a way to overcome both these challenges, as its fully-integrated CRM offers the new technology today — and tomorrow.
Moving Their Cheese
So, how do you get your agents who use their own CRM to move to one fully integrated with the newest tech, including artificial intelligence, or AI, that leverages machine learni...
12
Do You Have The Right Tools For The Job?
From the outside, it may seem like real estate is about just one thing: Buying or selling property.
The truth is far more complex. No matter whether you work with buyers or sellers, there are dozens of different skills you'll need to develop. The ones you choose to master will shape your entire business. And although you don't need to be proficient at everything, areas of weakness can also set you back.
Luckily, the opportunities to learn more as a real estate agent are truly endless.
And in most cases, you don't have to retreat to a classroom or seminar. You can learn by doing, simply by trying something new. This can be very effective, but it works best when you can see some results, fine-tune what you are doing, and try again soon. Gradually, you gain yo...
10
5 Simple Steps For Selling a Spooky Home
Does your seller's house go bump in the night?
It's important to remember that buyers take first impressions seriously. Try as we might to help them see the potential, some homes are harder to get people excited about. One trouble area is a so-called "spooky" home.
A home doesn't literally have to be haunted to be considered "spooky." It might just look a little bit shabby and dilapidated or have darker colors or heavy architectural touches that give it a Gothic flair. It might be older, and those once-desirable hardwood floors might creak as you walk over them.Â
And then, there is the possibility it
5
How to Make Adopting New Technology More Approachable For Your Agents
We speak so much about the benefits of new technology that it can sometimes be easy to overlook how adopting new tech isn't always an overnight process for team members. In some cases, agents already have routines that deliver success and therefore may be hesitant to adopt new tech, even if it will ultimately benefit them. In others, an agent may simply not be the most tech-savvy, even if they're extremely competent in other aspects of the job.
Since agents have different reasons for why they might have trouble adapting, the first thing to remember is that making tech adoption more approachable requires a multi-faceted approach. The solution for an agent who just needs motivation will often be diff...
3
How a Real Estate Firm Used Breakfast to Grow Their Business
One of the advantages of being involved in the real estate technology sector for so many years is being able to look back on 30 years of how it has evolved with first-hand knowledge. A huge portion of this knowledge includes all the industry fear that has been exhibited, and how it was overcome.
Human nature is to fear that which we don't understand. It is also human nature to make up the worst scenarios when there is a lack of understanding of something.
I remember something from nearly 20 years ago that gave me a unique perspective on how a real estate firm was able to change its sales associates' fear of technology into enthusiastically embracing it....
