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13
Here's What Automation Really Means
Whether you're an individual agent or you manage a whole team, success in real estate often starts with time management. It may feel like there are never enough hours in the day to tackle every important task... but what if you had a helping hand from reliable real estate tech to handle the tedious yet important tasks that can easily clog up your daily schedule? Just as importantly, how would you invest all of the extra time that automation can free up in your workday?
With a little help from technology, agents can spend less time on repetitive, time-consuming tasks, and more time on providing the best possible service to clients. Here's what automation really means, and how your real estate firm can benefit from it.
Here's What Automation Really Means
Nearly every industry has tasks that are better handled...
7
Should You Reach Out To Old Leads?
Leads are the lifeblood of any real estate agent's practice, no matter whether they are experienced or just starting out. In the beginning, agents invest hours into finding the right leads every month. In time, the balance shifts to include more referral business and leads attracted by your website.
No matter where they come from, though, leads remain crucially important: Without them, you'll soon find yourself with nothing to do. That raises some big questions about "old" leads who don't convert in a week, a month, or even six months. What can you do with these connections?
It's true, of course, that some older connections won't stay leads for very long:
- They may decide to go with another real estate agent, getting their needs met for 2-5 years
6
How To Effectively Save Money Through Technology Consolidation
With the economy on the brink of a potential recession and headwinds heading our way, now is as good of a time as any to evaluate how you can save money in your budget for 2022 and start planning for 2023. Some of the biggest expenses real estate brokerages face are with their online technology and digital marketing. With more than seven years of experience helping real estate firms consolidate their technology budgets, I'd like to share my experience on where to start this process.
First and foremost: recognize where you still need to spend. The worst thing you can do when evaluating where to make cuts is jeopardize your future growth. I have always been fond of the analogy: stepping over a dollar to chase pennies. I have seen brokerages make one huge mistake over and over again when looking to save money quickly....
1
Great Customer Service Is Never Out Of Reach
Great customer service helps set the best real estate agencies apart from the rest. Even if you are an independent agent at the helm of your own practice, you still have many opportunities to deliver truly memorable customer service that keeps people coming back for more.
From the very first moment a lead reaches out to you on your website, you have the chance to create a bond by responding as quickly as possible. Research shows that if you react within a few minutes, you a...
31
It's Time To Level Up Your Digital Marketing
Digital marketing has the potential to open doors, create connections, and take your real estate brand to the next level. Is your digital marketing in need of a refresh? Just like with real estate markets, digital marketing trends evolve over time, so it's wise to re-examine your marketing tactics periodically to ensure that you're maximizing ROI and generating as many new, high-quality leads as possible. Start with a closer look at these reliable digital marketing tactics to build trust, grow your brand, and streamline your lead generation.
Start with a Great Real Estate Website
Your real estate website is the
