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Franklin Stoffer walks you through "How to Execute a Successful Email Strategy in DeltaNET® 6 in our May 28, 2020 webinar.

Video Transcription

Franklin Stoffer:
All right. So we're at 2:03, we can go ahead and get started. I know there are still some people popping in but this is being recorded. So, if you're joining a little late, you guys can always come back and reference anything throughout the meeting. Noel England, do you want to do some housekeeping real quick and then I'll go ahead and jump in?

Noel England:
Yeah, absolutely. Welcome, everyone. At the bottom of your screen, you will see two different chat features or communication features to ask questions or to chat. You're more than welcome to chat but if you have a question, please put it in the Q&A portion of it. It's easier for me to answer you one-on-one or answer as a group. And then also we get the data afterward to follow up if we didn't get to your question, we can follow up with you from there. And it seems that when questions are put in chat if other people try to answer your question and they aren't particularly right, or other people are chatting in there, your question kind of gets lost up in the stream. So, please refer to the Q&A section, if you do need to ask me a question and then I will ask Franklin, whenever I can interrupt him.

Franklin Stoffer:
Perfect. Thank you so much. So, the purpose of the presentation today is to go over all of the different email marketing techniques that are available inside of the DeltaNET 6 platform. So, many people on the call are current clients and I see many are prospective clients that may be using us in the near future. And so, really my goal today is to highlight all of the different ways that agents can conduct email marketing strategies using the DeltaNET platform and some different tips along the way of what I've seen that has been successful from agents successfully utilizing the platform. So, for those of you that missed the webinar, I did two weeks ago or haven't been in the loop, DeltaNET 6 has officially launched and it is the next major version update of our Delta platform and it represents the sixth iteration of the service since it originally launched in 2000.

Franklin Stoffer:
So, there's a ton of new features and functionality throughout DeltaNET 6 that we're super excited about. If you need help turning on the system, you have questions about how to enable it on your account or you're interested in signing up for the service, either reach out through the website, Deltagroup.com or you can go to our YouTube channel where Harley has already put up some great videos about how to activate DeltaNET 6 on your system.

Franklin Stoffer:
So, talking a little bit about the email marketing tools inside of DeltaNET 6, these are the major items I'm going to cover today. So, My Customer For Life is an automated AI-driven newsletter platform that our team has been adding content to for the last two years. We're just shy of 500 articles of content and there's a wealth of information that could be running to all of your agent's prospects in their CRM, regardless of if they're a buyer, a seller or just general homeowner you want to stay in contact with. So, we'll go over that functionality.

Franklin Stoffer:
We have fully customizable email drip campaigns and action plans. So, I'll be giving you a couple of different ideas of what you can do using our email campaign system to create long-term relationships with drip campaigns that can automatically be chained together, automatically enroll users to receive email campaigns based off of the source of how they are coming into your CRM and more. We have email blasts, which is the opportunity for your agents to craft an email that is going to be designed to run to a group of users. And we have prebuilt email blast templates already available inside of the DeltaNET. And administrators can create their own email blast templates and save those to be reused by their agents because we know agents are super busy and often aren't going to take the time to sit down and build long-form drip campaigns or email blasts.

Franklin Stoffer:
So, having content available out of the box from Delta and content that your marketing departments can create for your agents, there's a really long way into driving better usage of those emails. We also have e-cards, which unlike print flyers, are designed for email inboxes and offer a lot of graphic abilities that traditional emails don't have. And we have over a hundred different e-cards built into the platform and I'll demonstrate how you can automate e-cards running from your system. We also offer seller reports, which are huge for agents to be able to provide automated reports to their clients on a weekly, biweekly or monthly basis by giving them detailed activity on what's happening with their property. Homefinder reports, which are the email types that will run to customers that save a search on your agent's websites that are branded for the agent, have great call to actions to get them back to your agent's website.

Franklin Stoffer:
And finally, market watch reports, which are really helpful when you're working with a client, let's say, you just moved into a new community. So, now you're not going to really be hard selling them for a while because they just moved, but you can still be providing them ongoing quality content that's going to give them an idea on what the activity looks like in their market on a monthly or quarterly basis. That's going to be really nice with call to actions back to your website again so when the time comes, five to seven years down the road where they may be in the market again, you've been giving them this high-quality information for years so they know you're an expert in that marketplace.

Franklin Stoffer:
So, the first couple of reports we'll talk about are the seller reports, homefinder reports, and market watch reports. And then we'll circle back, get inside of DeltaNET 6, and really show you how to take advantage of our newsletters and other email campaign content.

Franklin Stoffer:
So, this is a quick look at an example of a My Customer For Life email that is set up to run to any client that is inside of the My Customer For Life platform. So as an agent, you can enter all of your contacts to get these My Customer For Life newsletters and as the client, I'm going to get a branded email with your picture, information about you and your company's logo with all sorts of links that will drive them back to your website. So, you're seeing here there are three different examples of blog articles that are linked off of this email. So home improvement, buyer articles and seller articles, and as the customer, getting the My Customer For Life newsletter, I can say, click on that, buy a home article, and Delta tracks that behavior.

Franklin Stoffer:
So next week, when I get another email from my agent, it's going to be branded for them. I'm going to actually have two buyer articles, a seller article, and a homeownership article directly inside of that newsletter. So, if I click on a buyer article two times, that flags me as a potential buyer inside of that agent's CRM and from that point forward, every week when I get a newsletter from my agent, it's going to have three different buyer articles because that's what was relevant to my interests. So, I'm seeing high-quality content relevant to what I'm looking for coming directly from my agent. And so that those things are going to be constantly ongoing new buyer content that is being created and written by the marketing team at Delta. And the same thing goes for the selling content and home improvement content. So, there are all sorts of information that can be running to your clients. You didn't have to do anything but turn the system on and I'll show you how to do that in the DeltaNET in just a few minutes.

Franklin Stoffer:
This is an example of seller reports. So, a seller report is branded for the agent and it's going to run to their seller on a weekly, biweekly, or monthly basis. And it's going to give the seller all sorts of detailed information about what's going on with their property. So I can see, of course, my agent featured prominently on the listing or on the email and I can see all the activity that's happened with this property and the search results and detailed page views, not just on your brokerage website, but also on portal sites like Trulia and zillow.com so the seller can get a good representation of the interest online, not just on your website. I can see upcoming open houses or virtual open houses that I've got scheduled to run for this property and any past open houses that I've already completed.

Franklin Stoffer:
Delta also offers integrations with centralized showing and showing time, where we can automatically be displaying that activity directly on the seller report as well. You can also see new comp listings that have hit the market that may be of interest to the seller. And you can also add notes. Or if I was I using our Ad Wizard platform, I could see what ads have been running for this particular property. If I took some time and I went to the property and I cleaned the carpets and put up new curtains, I can add that comment to the report so the next time it runs to my seller, they can see the activity that I've been doing manually added to this report. And as the agent, I can actually modify any of the variables on this report before it is sent to my seller. So, if I know they don't care about any comp except the one that's right next to their house, I can have that be the only comp that's showing on the report when it's run to them.

Franklin Stoffer:
This is a quick look at the homefinder reports. So, anybody that's driving traffic back to their website, encouraging their clients to save searches on your website, these are the types of emails that they're going to get back from you. Where whenever a new listing hits the market that matches that customer saved search, they're going to get an email that shows all the new listings that match their saved search. All the price reductions that have happened that match their saved search, with call to actions to drive them back to your website to potentially convert them into a lead. What's really powerful about these, is that they can be set up to run instantly so within minutes of that listing hitting the MLS, that's kicking off this automated report to run to your clients so they're getting new listing alerts from your brand before they're seeing it on Zillow or any of your competitors' websites.

Franklin Stoffer:
We also offer the ability for these to run on a daily, every other day, weekly, biweekly or monthly basis. So, these reports can be getting sent out exactly as the client wants them. We also offer market watch reports. And market watch reports are designed so that you can show somebody the average asking price inside of a particular community. The total number of days that they're staying on the market, the total number of homes for sale in that market, with new listings that have hit the market over the last week. And again, call to actions to drive them back to your website when they may be ready to sell so they can complete the ABM form, the automated valuation module that gets home estimates back to your customers. It'll give them links right to your website so you can start converting those leads into seller leads.

Franklin Stoffer:
So, let's go into the DeltaNET and talk a little bit about some of the automated reports that can be set up to run through the platform. So here, we are looking at the DeltaNET 6 dashboard that has been set up for Harley inside of our internal demo accounts. So, I can see right by logging into the platform, all sorts of different activity. I can see what's scheduled for me to happen for the day, my sales funnel and new leads. So, all sorts of different ways I can interact with my system right from my dashboard. So, one thing that I'm able to do is if I want to get into my email marketing, I can either tap the marketing button, which will display in a really nice laid out table all the different tiles, all the different functionality inside of the DeltaNET as it relates to marketing.

Franklin Stoffer:
This is where you're going to find all the information about how to create e-cards, how to create email drip campaigns, how to create email blasts. All of that's going to be on your marketing center here just by tapping the marketing button. You can get to any of the functionality that I'm going to show you throughout this demo, by just typing it into the search bar in the top left hand corner of the screen using Delta's patent-pending quick actions. So, if I come into the system and I know I want to quickly modify my e-cards, I can type e-card into the search bar and it's going to show me what can I do with e-cards, I want to create an e-card, it takes me directly into that section of the DeltaNET. So, we'll start with e-cards, where I can see I can set up all sorts of different emails that are going to run with this really nice graphical format directly from my marketing center.

Franklin Stoffer:
So, we've got a whole bunch of different e-cards here, and you can search for e-card types by filtering the category. So, you want to see e-cards related to solds, e-cards related to new listings, land listings, commercial, open houses, so you can filter all of the different types of e-cards you want to see. So we'll say, show me all of the new listing e-cards. I get a breakdown of all the types of e-cards I have that I can build and we'll just click on a random one here. So, we're going to build this e-card and it's going to take me to the e-card builder, where I have the opportunity of seeing all of the listings I have active in the MLS I can use to build this e-card, click on the first one and it's going to automatically build the e-card using the information I've just selected.

Franklin Stoffer:
So, I could see it populated with all the MLS data for this property. I can see all the pictures that are tied for this e-card and I can save this as a draft and come back and work on it in the future. Send a preview e-card of what this is going to look like when I send it to myself or I can hit send e-card and specify the group of users I want to have this e-card run to. So, that's a really nice feature to be able to have e-cards customized and built inside of the DeltaNET. But maybe you don't want to have to take the time to manually create that e-card every time you have an activity you want to do.

Franklin Stoffer:
So, we can go into the e-card automation wizard. So, anywhere on your flyer or e-card tab, you'll see this little wand that stands for e-card automations. And we click on that and it's going to ask, "What do you want to automate for your e-cards?" So we'll say, let's automate my open houses. I don't want to have to create an e-card or flyer every time I have an open house. So we're going to say, let's turn the system on. And three days before I have an open house, I want to send to all of my marketing customers this preferred e-card. So, always use this template. I want to always use this logo and for the header of what the subject line is going to be when this e-card runs to my clients, I'm going to say, "Upcoming open house, come check it out." If I save this automation, now every time I'm going to have an open house, it's going to automatically build this e-card for me and send that out to all the customers I just specified. So I can automate my e-cards, my solds, my new listings, birthdays, homeownership anniversaries and more.

Franklin Stoffer:
The more information you have filled out for the customers in your CRM, the more automations are really going to help you send really high-quality looking e-cards to your database. So, I definitely recommend automating your open houses, your solds and your new listings at the bare minimum. That's not tied to any customer data and that's going to have these things running behind the scenes for you just by you having activity inside of the MLS.

Franklin Stoffer:
So, another type of email marketing that you're able to do inside of our system is the My Customer For Life section. So, I covered a little bit about what that looks like when you are previewing the My Customer For Life email as it runs to your clients. But inside of the platform, you can manage the campaign, which is where you can determine how often and who is going to be receiving the newsletter as it's running out of the platform. So I can turn the system on or off, I could specify what group of users I want to have enrolled. So, I can say, add all new and existing contacts to this campaign or only have the specified groups that I pick out be a member of getting the My Customer For Life newsletter.

Franklin Stoffer:
Below that, you're going to be able to set up the settings for how often this report is going to run. So, do you want your newsletter running weekly, biweekly, monthly, quarterly or do you want to have that newsletter running just on a specific day or what is the subject and what is the introduction text that's going to happen every time I run my newsletter? So I can see here, this is going to be what's at the header of the newsletter every time it's sent to my clients. So, you can actually use your newsletters as an opportunity to advertise yourself and not just with content. There are system variables that you can turn on for any of the emails that run out of the DeltaNET. So, if I tap this system variables button, it's going to show me all sorts of different information I can automatically plug in on the emails when they run. We recently added two new system variables that allow you to advertise random properties or specific property when your newsletter runs or a random testimonial.

Franklin Stoffer:
So I can see here, we've got testimonials and properties that are going to be advertised automatically at the top of my newsletters every time that runs. So I can say, let's turn on the system variable. I want to have a random testimonial on every single one of the email newsletters that are sent from the system so I'm always going to have a good look when my customers open up that newsletter and they're reading the content I've sent to them. You can also randomly advertise a property.

Franklin Stoffer:
If you're curious about the types of content that are running from the My Customer For Life system, you can click on the articles button and this is going to show you all of the content active inside of the newsletter, where I can preview any of the emails, where I can see the categories of home improvement, buyer articles, seller articles. I can see the date they were added into the system. I can come in here and I can view a preview of exactly what that email is going to look like when it's sent as a newsletter. So here I can see, this is what the header of the email looks like, I can make this custom, I can change my subtitle, I can change any of the information that's on this newsletter, save that, so it's always going to use the settings I just saved from the newsletter that's run.

Franklin Stoffer:
I can print this article. Maybe I really like the content that was built here. I can say, "Let's print this article and use it for a print mailing strategy," where we have a mail merge tool where you can generate lists of mailing labels and it'll print the total number of articles that you need to stuff the envelopes for your print mail strategy. Or you could generate a PDF and directly post this to your social media channels as well. So, you have access to this great wealth of content that our team is constantly adding new articles into to use for your marketing as you see fit. My Customer For Life articles can also be automated to have posting directly to your Facebook page. Or maybe three days a week, you want to have a new article being published to your Facebook page, you can automate this content so it can be reused for social media, for email blasts, for print strategies, as well as your traditional email newsletters.

Franklin Stoffer:
Another great tool is our email drip campaigns. So, this is a system that's gotten a ton of emphasis and work over the last couple of years and there's a lot of functionality in here you may not know about. So, if I want to create high-quality email campaigns, I can come into the campaign and action plan system here. And the Delta team will be adding four new action plans into the DeltaNET in the next couple of weeks with an ongoing strategy and commitment that we're going to be continuing to build out action plans inside of the system so you don't have to yourself. So, these campaigns relate to FSBOs, to buyers, to sold campaigns, so you're going to see great high-quality action plans being developed by Delta enabled inside of the system for those of you who approve those campaigns to be displayed in the DeltaNET.

Franklin Stoffer:
So in this instance, I can see under this demo account, Harley here has created a lot of different test campaigns to get a good idea on how the system works. One of these campaigns is an open house campaign. So, we're going to expand this and see what type of activity we've got built into this action plan. So, I expand the model and I can turn on or off the campaign with a click of a button. I can see all the customers or groups that I have active to be a member of this campaign. I can add new emails, actions and you'll notice here, we have an SMS option as well. So, one announcement we'll be making is there's going to be automated text messaging functionality, coming to action plans, text message functionality coming to email blast, as well as the ability to one-on-one text message clients through the DeltaNET as an optional add-on service that'll be launching later in June.

Franklin Stoffer:
So, we'll have more details about that very soon but that's why you'll see that SMS option here. I can edit the campaign and the details of how it operates or duplicate this campaign if I want to use it as a basis for creating a new action plan. So inside of action plans, you're going to be able to see when things are lined up inside of the action plan. So, the first day I enroll somebody to be a member of this campaign, they're going to get an email that's titled, "Thank you for attending my open house." Five days after they've been entered in this campaign, they're going to get an email about upcoming open houses I have this weekend. One week after they're in the campaign, it's going to create a to-do on my calendar so I know I have a follow-up call with this person that attended an open house a week ago.

Franklin Stoffer:
Two weeks into the campaign, they get another email, three weeks into the campaign, I get one more to-do that comes to my calendar saying, "I want to have a follow-up call to check in. It's been a couple of weeks since I saw you. What's your status in your home buying search?" Now, there's a lot of things you can do with these campaigns. So, if I want to add a new action, I could say, let's add a new email, add a new text message or add a new action. So if I say, let's add a new email, it's going to say, "I want this email to run on day one during this campaign or day 12 or day 50," so you can make an entirely interval-based campaign where you're just specifying the day, how many days into the campaign should they get this communication. You can create your subject line.

Franklin Stoffer:
And then just like you saw on the My Customer For Life editor and the e-card editor, it's all of what you see is what you get email editor, where you can embed images, you can embed gifs, you can use the system variables tool to embed all sorts of high-quality randomized content. So, you build your email communication through this editor. I can also specify, if I don't want it to be interval-based, I want this to run on specific days of the year. So maybe intermingled into my action plan for open houses. I want to make sure every holiday that happens, they're also going to be getting an email. So for example, upcoming, I can say, "On the 4th of July, anybody in this action plan should get this custom email I'm writing up here." Or if it's that user's birthday. I want them to get this automated email because it's a trigger-based email that happens based off the data that we have for that profile. Or if it's their home purchase anniversary, they'll get another email from me.

Franklin Stoffer:
So you can add automated emails, automated actions, these are things that created to-do on my calendar. So maybe day one, they're getting that email, but I want on day 10, a follow-up to automatically happen on my calendar, that is going to be a follow-up call with this person. So, based off of whatever contact it was, how many days they've been in the system, 10 days in this example, I'll get a follow-up action right on my calendar in the DeltaNET that I need to call this person because they've been in this campaign for 10 days. So, I can integrate to-dos for intervals, dates, reoccurring to-dos. So, anybody in this open house campaign, maybe I will say, "If you came to one of my open houses every week for the next 10 weeks, I'm going to have to-do on my calendar to have a follow-up with you because I'm going to check in for the next 10 weeks. You were active, you were visiting open houses, I want to make sure I'm talking to you that often."

Franklin Stoffer:
Or I can say once a month for the rest of the year. So, you can have reoccurring to-dos that will appear on your calendar. And then again, birthdays and purchase anniversaries. Something else you can do that's new in the DeltaNET is you can edit the campaign itself so that you can build an email campaign and make it public so you can share your campaigns with other agents. If you'd like to build a really high-quality campaign, you're really proud of it, you want to share it with members of your team or if you're an admin, you want to share this with the whole company, you can make it a public campaign. You can set up a notification so when somebody gets to the end of the campaign, it's going to send you a notification saying, "Hey, Charlie was in my open house campaign. It's been a year, the campaign is up for him. What do you want to do?"

Franklin Stoffer:
So, you're notified when that action plan ends. And you can even now set up chains so you can chain action plans together. So, maybe you still get notified, "Charlie reached the end of the campaign," but I could chain this with any other action plan in the DeltaNET. So maybe now, I know I followed up with them for a year in my open house action plan. He's through that campaign, I want this to automatically just enroll him into my holiday campaign so at the bare minimum, he's going to keep getting emails from me every holiday, but he's no longer in my open house action plan. So, you can chain multiple action plans together so whenever they hit the end of one campaign, they're automatically enrolled into another. So this can be really, really helpful for those of you that maybe you want to create action plans based off of season or action plans that are based off of things like they closed their property two years ago, now they're automatically enrolled into my three-year campaign, so you can chain these together automatically.

Franklin Stoffer:
Something else you could do with our email action plans is have customers automatically enrolled in them. So up until 2020, when you wanted to add a customer into an action plan, you'd manually have to add that group of customers or add that contact in the action plan. Now, you can have them automatically enrolled based off of the source of the request. So let's say, I have my Open House Connector running and I'm running my open houses through the Open House Connector app, I can actually make it so that the request source, anybody that attends my open houses signs in through the Open House Connector, they're automatically enrolled in this campaign. I don't have to manually add them into my open house group, that happens automatically for me.

Franklin Stoffer:
Or if any of them subscribed to an open house email, whenever there's upcoming open houses, they want to be notified, there's an email that runs. If they have that email set up, I want them to be a part of my open house campaign. So, you can actually turn on automations based off of the source of the contact. So, if they came in to your website, for example, somebody came to your website and they submitted a showing request. If they did that, you can have them automatically enrolled into an action plan, so the source of the lead can automatically drop them into an action plan. So, you can create really tailored action plans for each different type of user that they're automatically dropped into. So, you set up that action plan one time, turn on your request source and it's going to be running for you behind the scenes.

Franklin Stoffer:
And lastly, is our email blast platform. So inside of the system, you have the options to send a bulk email at any time through the DeltaNET. So, if I come into the system, I can see I've got a couple of different options where I can see templates that are already created. The Delta team has already created over 30 articles of prebuilt content available out of the box for buyer or seller-focused content. So I can say, "Maybe I just want to quickly send a bulk email to all my contacts because it's been a little while, let's use that email," it automatically populates the email for me right here in the editor. So, I can either modify the content or use it as is and send this bulk communication. So, with the email blast system, I can specify the day and time I want to have this email running.

Franklin Stoffer:
So maybe I can say next Monday at noon, I want to have an email sent out to all of my contacts. So, you can specify the date and time of day you want this email to run out of the platform and then I can specify the group of users that are going to receive this campaign. So we'll say, all of my marketing customers, I want to get this email blast. And I can add any file attachments and hit send. I can send myself a preview of what that email is going to look like, save it as a draft or save it as a template to reuse in the future. So, you can create and save your own email templates. So maybe one time, you build your vacation, I'm out of town, vacation template, you build it one time, you save it and now, anytime you're going to go on vacation, you come into email blast. You say, "Let's reuse that template," and it's going to automatically build the email as you need it. And you can specify the day and time it runs.

Franklin Stoffer:
Now, like all of the emails in the DeltaNET, there's a full history tracking component on every single email. So, if you're running an email campaign, if you are running email blast or the My Customer For Life
newsletter, you'll have a full history of every email communication that was sent from the platform. And I can come in here and say, "Let's get a history of it," it's going to show me the total number of emails that were sent, the total number of emails that were open and who it was that actually clicked through that email so you can get a good idea on the type of traction you're getting from the email marketing you're running through the platform. And I can even see the specific email address of those that were interacting with my emails.

Franklin Stoffer:
If you wanted to at any time reuse an email you'd already sent in the past, you can just hit the use button and it's going to automatically build that email out for you so you can preview what that looked like and resend it. One other thing you may not be in the know of with the DeltaNET is there's also an email queue functionality. So if at any time, you wanted to get an idea on what is in the email queue that you've got scheduled to run, you can go to queued emails. And this is going to give you an idea on what emails you have scheduled instead of your action plan that are going to be running for you over the next couple of days. So, I can see right now in this demo account, there's an email queued to run to me and it's a CRM blast or if it was a drip campaign, you'd see that specified.

Franklin Stoffer:
So, I have the opportunity of actually coming in and previewing all of the automated emails I have scheduled to run and if I wanted to take a look at changing any of the information inside of that preview, I can come in here and I can delete this email from running or go back and modify it. So, as one scenario, if you're an admin and you had an agent that was very active with their CRM and they had scheduled a bunch of emails to be running and they left your company unexpectedly, you could authenticate as them, come in here and you could delete all the emails that were scheduled to run. Or if you had some type of emergency, you don't want the emails running, you can delete your emails from running before they're scheduled to happen. Or again, modify them if you wanted to change any of the content that was in those emails scheduled to happen. So, you do have access to an email queue.

Franklin Stoffer:
So, that's going to bring us to the end of what I had as far as different actions that you can take inside of the email platform in the DeltaNET. As I mentioned earlier, we do have a huge texting component that's going to be launching in June that'll tie very heavily into the email marketing strategies that we discussed today. I will be running a webinar in the next couple of weeks, we'll have more details on that soon. That'll be focused on highlighting all of the new text message functionality in the DeltaNET, how that works and we'll cover that at that time.

Franklin Stoffer:
So, I'll end today just reiterating our three guarantees as a partner for anybody that may not already be working with Delta today. We have our launch guarantee that you'll launch on time or your setup is free. That we have a safe guarantee where you'll never feel stuck or tied down inside of a contract. And we also have our transition guarantee, so if you start working with Delta, you're coming on board and for whatever reason you feel it's not going smoothly, you have the opportunity to terminate that agreement without penalty, so you can feel safe choosing Delta as a partner because we really are guaranteeing that we're going to work with you to give you a solid experience when you're coming on board.

Franklin Stoffer:
Noel, are there any questions that came in I have an opportunity to address?

Noel England:
I took care of all of them.

Franklin Stoffer:
Awesome. Well, this was recorded. This will be going up. I'm sure we'll have the recording available for everybody that registered. We'll use one last opportunity, if there's any other questions that come in, I'll give you 30 seconds. Otherwise, I think we're good to wrap up.

Franklin Stoffer:
Awesome. Thank you so much everybody for attending. Have a great afternoon. And I look forward to talking to you more about our text message functionality soon.