Delta Media Group's Blog Home

Subscribe and receive email notifications of new blog posts.

rss logo RSS Feed
Automation | 10 Posts
AVM | 4 Posts
Blogging | 9 Posts
Branding | 10 Posts
Conversion Rate | 1 Posts
Coronavirus | 5 Posts
CRM | 9 Posts
Delta Services | 2 Posts
Delta Tech Talk | 2 Posts
DeltaNet | 24 Posts
DeltaNet 5 | 8 Posts
DeltaNET 6 | 14 Posts
Email Marketing | 14 Posts
Fusion | 1 Posts
Holiday | 5 Posts
Lead Generation | 29 Posts
Link Building | 1 Posts
Local SEO | 7 Posts
Marketing | 12 Posts
News | 5 Posts
Online Marketing | 22 Posts
PPC | 2 Posts
Press Release | 1 Posts
Press Releases | 4 Posts
RESO | 2 Posts
SEO | 25 Posts
SMS Texting | 6 Posts
System Update | 41 Posts
Tech Tuesday | 279 Posts
Video Demos | 1 Posts
Video Marketing | 10 Posts
Web Design | 3 Posts
Webinar | 21 Posts
Website Design | 12 Posts
New Website | Modular Site Design | Search Engine Optimization | SEO | Social Media for Real Estate | News | Industry News | DeltaNet | System Updates | Mobile | Conference | Webinar | Culture | Reviews | Listing Videos | Blogging | Recruit and Retain | Open House Listings | Live Chat | Facebook | Social Media Marketing | Delta Media Group | Agent | Email Marketing | web design | Mobile First | Mobile Responsive | Video Marketing | Local SEO | More Leads | Lead Generation | New Releases | CRM | Zillow | RESO | Property Search | Customize Search | My Customer for Life | E-Newsletters | Responsive Website Design | Real Estate Agents | Upgrade System | Grizzard Commercial Real Estate Group | Employees | Coldwell Banker HPW | Coldwell Banker Howard Perry and Walston | Wardley Real Estate | BHHS Homesale Realty | Real Estate Marketing | Sales Associates | Unlocking Your Potential | Instructional Series | Video Series | Mike Minard | Facebook Marketing | Content | Content Marketing | Customer Reviews | Customer Testimonials | SOLD Listings | HTTPS | SSL Certificate | Google Requirements | Social media advertising | Facebook ads | Open House Connector™ | Coldwell Banker Bain | Teams & Agents | Ad Wizard | Pipeline Manager | Convert Leads | Process Referrals | Find Prospects | Old Dominion Realty | Hyperlocal content | Public Transit | Public Transport | Coldwell Banker Prime Properties | New Construction Homes | Builders and Communities | Luxury Real Estate Marketing | Online Marketing | Digital Marketing | Automation | A-I Driven Marketing | Properties in Motion | AVM Reports | Reverse Prospecting | Inrix Drive Time | Work remotely | Campaigns and Action Plans | DeltaNET 6 | Coronavirus | Virtual Open Houses | Facebook Premieres | Market Watch Reports | Seller Reports | Tech Tuesday | Harley Wolfarth | Guest Blog | Real Estate News | Real Estate Marketing and Technology Magazine | LeadingRE | Franklin Stoffer | Real Estate Sales Success | Instagram | Real Estate Technology | SMS Texting | Real Estate Text Message Marketing | Haring Realty | Peter Haring | Aaron Geh | Allison Rybarczyk | Arizona Best Real Estate | Training, Tools & Tactics | Email Drip Campaigns | Old Colony REALTORS® | ReTechnology | Listing Presentations | CMA | Brand Building | Online Brand | Local Showings

Local Real Estate SEO
Local SEO has long been a key ingredient of a successful online marketing mix for real estate agents, and it has only become more important with COVID-19 precautions changing the way that the industry does business. When someone is interested in buying or selling a home in your market areas, they will typically trust their favorite search engine. They might be looking for an agent, searching for listings, or seeking virtual open houses to tour properties from a distance. No matter what local real estate topic they're searching for, local SEO helps your personal brand stand out from the pack.

  • Why Every Successful Agent Needs Local SEO
    Ranking for generic, popular search terms like REALTOR® or real estate agent is impractical for most agents. The competition for those terms is intense, and many people searching for generic terms will be doing so for reasons other than buying or selling a home. The goal for agents is to rank highly for terms related to real estate in your market areas. That's where local SEO integration shines. When someone is searching for help buying or selling a home in your markets, you want your name to appear at the top of the list

  • It's All in a Name (Address and Phone Number)
    Google uses citations or the number of times your business information is listed online with trustworthy sources, as a key ingredient in local search rankings. A citation is made up of the name, address, and phone number (NAP) of your business. Start by making sure that your NAP information is listed on popular websites like Yelp, Facebook, LinkedIn, and Mapquest. Always be consistent, and make sure your NAP info is the same wherever you list it.

  • Claiming Your Google My Business Page Is Key for Local SEO
    Google My Business is a free service that improves the profile of your business on Google and has many benefits for local SEO. Before creating a new profile, check to see if your business is already listed. Claiming your existing profile helps avoid confusion in search results. Make sure that everything in your profile is filled out completely, using the same NAP that you post elsewhere online. The more information that a potential customer can find about your business in search results, the more likely they are to choose your brand over the competition.

  • Update Profiles Regularly to Make Sure Information Is Correct
    Since NAP information is so important, it's wise to check your online profiles regularly to make sure that the information that you provide is both accurate and consistent.

  • How Keyword Research Helps You Connect with Your Target Audience
    Local SEO should also be a consideration when creating content for your website, and making seamless use of the right keywords can help boost your visibility online. You can get a general idea of popular keywords by typing real estate terms into the search bar and looking at the suggested search queries. For more detailed research, a free Google Ads account allows you to use the keyword research tool to find which local real estate terms generate the most clicks. The top-ranked keywords on Google Ads will often be worth mixing into your content.

Interested in getting the benefits of local SEO, without taking time from your busy day? Contact our Marketing Team to learn more about local SEO, and all the ways we can help your real estate business shine online.

Schedule a Demo

Schedule a Demo