When it comes to real estate, success is all about relationships.

The biggest challenge that sales associates face today is finding new, authentic ways to extend and deepen those relationships. Between phone calls, between face-to-face meetings, what is the "golden thread" that continues to link you and your potential clients together – in a way that benefits you both?

Digital marketing offers a variety of answers—among the most powerful: Email drip campaigns.

Automated Email Drip Campaigns Help You Empower Leads to Succeed

Your client relationships are built on your expertise and desire to see others succeed. What would it be like if you could provide that same caliber of advice and attention to ten people, a hundred, or even a thousand by spending just a few seconds every day?

That's the premise behind automated email drip campaigns.

Leads can become email subscribers in many different ways: After seeing one of your listings, attending an open house, or any other event that brings you together. From there, an email drip campaign provides each subscriber with personalized advice and helpful content based on their interests.

That builds the relationship, one message at a time, over weeks, and even months. No matter how long it takes for someone to jump into the market, they'll already know and trust you when they are ready.

Three Ways to Make Your Email Drip Campaigns Even More Effective

An email drip campaign costs only pennies to maintain. Once you're set-up, it may need your attention for only a few minutes a month. But the fundamentals have to be in place: That means using the right technology and structuring your campaign for maximum impact.

Here are three ways to make sure your drip campaigns create real results:

1. Segment Your Email Lists
   You want all of your email content to be relevant, interesting, and useful. Segmentation is how you do it. An email "segment" is a sub-list of subscribers who share particular interests. For example, clients who recently closed on a home should be moved to the "homeowner" segment. This way, you can be sure they'll always get email messages that matter to them––not new listings when they're off the market.
2. Incorporate Lead Capture
   Think of all those ways you meet future clients: Open house events, virtual tours, webinars; each one requires a participant to register. A truly "frictionless" drip campaign allows you to use that registration data to offer customized emails from the start. Our DeltaNET 6 uses smart lead capture forms to populate your email campaigns with the info you need. That means no manual data input and no clerical mistakes.
3. Stay Top of Mind by Connecting Regularly
   When subscribers get started on your list, set expectations about how often they'll hear from you and then stick with them. A message sent once a week is an excellent way to begin the conversation––from there, your specific goal dictates the frequency. You can augment your email marketing by reaching out through social media, text, or the occasional quick call. These touches will be even more effective with your email, keeping leads' memories fresh!

With Integrated Email Marketing, Your CRM Does More Than Ever

Are you using Customer Relationship Management software for real estate? You should.

 A real estate CRM empowers you with complete visibility into who your leads are, what they're interested in, and where they stand in the process—from a first website visit to closing day. Not only can this save hours of work every month, but your CRM can customize your email campaigns.

DeltaNet 6 users are already learning just how easy and effective email marketing can be with a smart real estate CRM. Our CRM uses lead capture forms to organize your events and post-event follow-up, so email marketing to attendees is a natural next step that keeps the conversation going.

Leads provide you with lots of useful information when they show interest in a property. Using that data from your CRM, you can instantly add new leads to the right email segment or contact list and personalize the content they receive. Your campaigns grow, scale, and hit the mark with minimal oversight.

Enjoy State-of-the-Art Email Marketing with DeltaNET 6

At Delta Media Group, our team of digital marketing experts crafts software with your needs in mind. DeltaNET 6 is the most powerful real estate marketing suite available today, integrating and automating the very best in email marketing, content marketing, social media, and more.

With our software, you don't have to reinvent the wheel. DeltaNET 6 is a secure, AI-driven marketing command center that can save you hundreds of hours a year while growing your business. That helps real estate sales associates reclaim their time and find the work-life balance they want.

Contact us to learn more about real estate digital marketing or get started with DeltaNET 6.