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Are you ready to do everything you can to connect with the next generation of homebuyers? While Millennials and Baby Boomers currently make up a huge slice of the real estate pie, Generation Z is waiting in the wings to take over as the largest demographic in real estate. Members of Generation Z—born between 1996 and 2010 – are beginning to enter the housing market, and will soon be one of your key audiences for real estate marketing. The rise of this connected, tech-savvy generation can be great news for your real estate business, but first, you need to know the best ways to keep up with Gen Z.

Whether you're an online marketing expert or simply someone looking to grow your business, Google has always offered a ton of popular marketing tools for real estate agents. Google Maps helps customers locate and learn about your business, Google+ provides a social network tightly integrated with other Google tools, and of course Google search results are one of the most important factors in helping prospects find you. But how do you manage all of those tools at once? It's easier than you might think, with the help of Google My Business.
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