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Referrals are invaluable in the world of real estate. It should come as no surprise to veteran agents that research conducted by the National Association of REALTORS states that the referrals from friends, neighbors, or relatives are the number one way buyers and sellers find their real estate agent. Should you take advantage of referrals? Absolutely. Should they be your only relied-upon source of leads? Absolutely not. Referrals aren't the only way sellers and buyers choose their real estate representation.
How Do Buyers & Sellers Choose Their Agent?
Though they are one of the most successful ways to generate new clients, referrals are far from the only ways buyers and sellers choose their real estate agents. Research has shown...
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