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March
5
5
What To Post On Social Media
Social media marketing is a key part of online visibility for real estate agents, brokers, and firms.
In fact, real estate experts are among the most active professionals on social media. That may mean there's plenty of competition for an audience's limited time, but it also means many of your peers are seeing great results. Platforms like Facebook, Twitter, and Instagram can be powerful lead engines if you use them right.
The challenge to social media newcomers is twofold:
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Publishing content that captures attention and adds value for your target real estate prospects.
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Doing so in a way that doesn't require you to spend all day scrolling through your social feed.
Social media is a notorious time sink, so it's important to have clear goals and focused execution. Yes, it can be fun to spread your wings as a thought leader in your community — but it's crucial to connect those activities to concrete business results. This is what many real estate pros overlook, and that can lead to disappointment.
Luckily, social media best practices for real estate are easy to work out with a little research. Here's how to use social media to really connect:
- Include Visual Content In Your Posts
Posts with images get 2.3x more engagement than plain text posts. No matter the subject, including a photo or illustration in each post is crucial. You don't have to become an award-winning photographer, but it is a good idea to invest in a camera (or upgrade your phone), so you can snap crisp, clear photos around your community for future posts. Of course, all real estate photos must be of the highest quality, especially for your listings. - Embrace the Potential of Short-Form and Live Video
Short videos of three minutes or less are extremely popular on social media. A shorter video is much more likely to be watched from start to finish, enticing algorithms to display your content more prominently. Real estate tastemakers are getting more comfortable in front of the camera, so leverage this trend to foster a genuine human connection. As you gain experience, you can progress to live streams for more interactivity. - Promote Your Virtual Tours and Open Houses
Are you among the legions of real estate experts from coast to coast who adopted virtual home tours during the pandemic? Buyers love virtual tours because they can see more properties with less travel, extending their search radius. You may have recorded a virtual tour for a specific group of buyers, but you can always share it on social media to inspire even more interest in a property. Properties in Motion makes the process a snap. - Showcase Your Client Success Stories
Reviews and testimonials are among the most valuable content on your website. They reach out to visitors and spark confidence that others "just like them" have had success working with you. You can enhance this effect by going beyond static text and photos to social media-ready videos. Video testimonials will draw more attention to your rave reviews and motivate your social followers to give your website a visit. - Amplify Your Real Estate Blog Posts
If you're not the kind of person who likes being on camera, your head might be spinning right about now. Fear not! Helpful, informative blog posts are still the cornerstone of a real estate social media strategy. When you publish useful blog posts, you give your social followers a peek at the kind of value you can offer them. Don't be afraid to re-share older posts, either — only a fraction of your followers will have seen them in the past. - Highlight Awesome Local Content
Do you have to painstakingly craft every piece of social media content you share? No! As a real estate agent, the people and causes you interact with will give you credibility. With that in mind, you have a part to play within your community by spotlighting all the terrific things that go on. You can share content about local festivals, fundraisers, and ordinary folks doing extraordinary things — showing exactly what makes life in your area so appealing. - Use Social Media Automation to Make it All Easier
What we've covered so far may seem like a ton of work, but there is a solution. Automated social media posts on an AI-driven platform like DeltaNET 6Â can simplify your life while allowing you to be a true social butterfly. This all-in-one digital marketing center for real estate lets you plan entire campaigns in a few clicks. You can instantly share event-based updates, optimizing post timing, hashtags, and more for maximum effect.
Social media is easy to learn but challenging to master. Contact us to find out more about it from the leaders in real estate digital marketing.
