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Track Your Marketing and Accelerate Your Business
What's moving your business forward?
In the old days, there was virtually no way to know. Real estate agents relied almost exclusively on face-to-face contact, attending events in the community, and handing out business cards or fridge magnets. After that initial conversation, it could be months before they heard from a prospect again — if ever.
Today, we have the benefit of a wealth of data and plenty of ways to use it.
Every time someone visits your website, they generate a vast treasure trove of useful information. Each session tells you where someone first found your website and what they did once they got there. That includes every page they looked at and how long they spent at each step in the journey.
Once you master your data, you can consistently improve your website, making it a better experience for all your visitors. Improvements of 2%-3% a month gradually turn into competitive advantages in your local market. But where do you start the process of becoming fluent with your data?
When your digital marketing is handled through an all-in-one, AI-driven solution like DeltaNET 6, you'll enjoy an amazingly granular view of your data. Still, it takes time to see how it all fits together. Here are some pieces of the puzzle you'll want to get familiar with first:
- Total Website Visits
Also known as "traffic," total website visits are the ultimate metric for the top of your marketing funnel. More visits mean more leads, so getting initial traffic to your site will be your focus in the early stages of your practice. Ideally, you should see some growth in your website visits with every passing month. Dig deeper into the trend to find out what your major traffic sources are: Google search, social media, referrals from other websites? - Visitor-to-Lead Conversion Rate
Unless visitors turn into leads, traffic is sheer overhead. There may be several different "conversion events" on any website, but most real estate agents build their funnel so that visitors who sign up for a weekly email are considered leads. Leads can also be people who express interest in one of your listings or signed up for an open house. Optimizing your conversion rate moves people closer to a transaction that much faster. - Cost Per Lead
Almost all marketing activities will cost money. After all, even the simplest flier isn't free to print. With Cost Per Lead, you connect your marketing investment with results in the form of a crucial question: "If I spend X on my real estate marketing, how many leads will I generate?" In general, Cost Per Lead will go down as you launch more inbound marketing initiatives that pay long-term dividends, such as SEO and blogging.
Continuous Monitoring Helps You Turn Data into Actionable Insights
New data is generated every day, but that doesn't mean it always has new things to tell you. Get into the habit of putting aside one or two days at the same time each month to do a deep dive into fresh data. That's long enough to see which way trends are pointing, short enough to tie causes to effects.
With DeltaNET 6, key digital marketing features like search engine optimization and social media marketing are built right in, ready for you to customize or automate as you see fit. You can even automate entire Facebook and Instagram advertising campaigns with AdWizard. ROI on all your initiatives is easier to measure than ever.
Managing your data has a learning curve, but it equips you to supercharge your real estate marketing. To find out more, contact us.
