You may have a secret identity as a mild-mannered real estate pro. When it comes to connecting with the people who can move your practice forward, however, you turn into a superhero — whether you know it or not!
Everyone brings their own skills and perspective to the field of real estate. It's no surprise, then, that everyone has a different grab bag of real estate competencies they pick up faster or enjoy the most. Experimenting with different techniques is essential for discovering your own marketing superpower.
It wasn't that long ago when everyone in real estate was expected to be a rollicking extrovert. Marketing in real estate was synonymous with in-person events: everything from open houses to business networking to town hall meetings. Being seen as frequently as possible was a principal goal.
Certain types of face-to-face events are still extremely powerful. But agents and brokers are now equipped with a wide range of options that allow them to think differently about marketing and their place in it. Specifically:
- Agents can connect with prospects and leads in a fast-growing variety of ways online.
- Identifying and following up with leads most likely to become clients is easier than ever.
- Digital marketing automation saves time and energy while maintaining quality relationships.
No matter what you recognize as your superpower, it's okay to lead with your strengths. Some real estate experts sell a huge portion of their listings through social media. Others are energized by open houses or virtual tours. With the right technology, you can multiply your efforts while staying focused on your core interests.
Here are some superpowers that turn ordinary real estate agents into extraordinary Men and Women of Steel:
- Social Media
Social media is one of the most versatile tools superheroes can keep in their utility belt. Each network has its own uses. Facebook is one of the best choices for maintaining ties with your former clients. Instagram is the place for your most captivating real estate photos. LinkedIn appeals to the luxury market, and Twitter is great for prospecting. Facebook Connector and LinkedIn Connector make social media automation a snap.
- Virtual Tours
Once in-person home tours make a comeback, virtual tours will still be here to stay. Buyers love virtual tours because they can see more properties within a shorter timeframe. Since they don't need to travel, they can extend their search radius. Sellers, on the other hand, appreciate having eyes on their property without having to stress over in-person showings. Properties in Motion is an integrated video platform that eliminates the guesswork.
- Email Marketing
When you meet a real estate prospect, what happens next? It may be weeks or months before someone decides to jump in and start looking for a home. Email marketing keeps the relationship strong no matter how long it takes. Helpful, informative content directed to your ideal clients — whether buyers or sellers, Millennials or Baby Boomers — positions you as an expert. Automated email drip campaigns are simple through DeltaNET 6.
- Real Estate Blogging
You don't need to get bitten by a radioactive critter to become the best real estate blogger in town — and this is a unique superpower because it will make all your other ones work better. Blogging turns your real estate website into a lead magnet, giving you the amazing ability to draw your ideal clients directly to you. The more you blog, the more likely you will appear prominently in searches related to your business.
Contact us at Delta Media Group to learn how DeltaNET takes your superpowers to the next level.