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How do you keep track of everyone you know who might someday buy or sell a home?
Real estate agents need to maintain strong relationships with the people in their orbit. At first, that may mean connecting with family and friends so everyone knows you are there for them when they enter the market. Gradually, it becomes a bit more complex.
You craft and solidify your brand, then extend it further. This helps you shift from your personal network to the community at large, an essential step toward lasting success. It's around this time that traditional methods of staying organized start to get strained. Who in your neighborhood is most motivated to buy or sell? When did you speak to that person last and under what circumstances? When wou...
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