When you're showing a property face-to-face, curb appeal is indispensable.
There are many different aspects to curb appeal, but it all adds up to that essential first impression. From the moment potential buyers lay eyes on the home, right before walking through the door for the first time, they are primed for a memorable experience — and ready to find the home that's "the one."
No doubt, your mind whirls into action to improve curb appeal whenever you look at a property.
You might think of things like:
When care is taken with curb appeal, it really can be a case of love at first sight!
It might surprise you to know that the exact same effect is at work in the digital world.
Yes, digital curb appeal is real. And it makes a winning difference for your sellers.
Digital Curb Appeal Sets Properties Apart in 2021 and Beyond
Digital curb appeal is a simple concept, but it takes creativity and hard work to master. In short, it means:
Even though online home listings are extraordinarily common — most home searches now start online — not everyone has gotten the message about digital curb appeal. Look at condo listings, for example, and you're very likely to see a preview photo that only consists of a community's sign out front.
What a missed opportunity!
Similar problems can crop up with a single-family residence. If a photo is blurry, distorted, or shows only one tiny part of what the home has to offer, it won't seize the attention of would-be buyers browsing through dozens of listings. As the listing gets little attention, it ends up at the bottom of results, even less likely to be found.
First, remember what a listing preview usually shows:
Special identifiers like "Hot!" or "Video tour" are also added to listings automatically. So, getting familiar with the different identifiers and how your listing can qualify is a terrific way to craft your strategy. People are far more likely to check a listing they know others are interested in!
Four Ways to Help a Listing Excel with Digital Curb Appeal
When it comes to digital curb appeal, you'll need to find new and exciting ways to help your listing tell a story. Luckily, it's not all undiscovered territory: many of the things you would normally do to prepare and stage a home are also helpful. Combine trusted techniques with new technologies and you'll stand out!
Here are our four biggest tips for digital curb appeal:
Contact us to learn more about digital marketing for real estate.