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Facebook is the most powerful social media platform for real estate agents, bar none.
Why Facebook? As the real estate industry embraces digital marketing, it has become the #1 resource for building and maintaining long-term relationships. Twitter can be good for prospecting, LinkedIn is a gateway to luxury buyers, but nothing beats Facebook's overall utility. With nearly 2.4 billion monthly active users, including approximately 255 million in the United States and Canada, Facebook is still the go-to social media site for most people.
Facebook also owns the photography-focused platform Instagram, a natural fit for real estate agents and brokers. If you master Facebook, you'll have an easie...

With the anniversary of the first shelter-in-place orders in our rearview mirror, it's
fair to acknowledge that motivation can be hard to come by sometimes. As a team leader in real estate, there are many things out there you can't always control. That fact can seem overwhelming at times like these, but in the last year, you've done your best to stay afloat amongst the current of constant change.
The key to maintaining that success? Staying focused on what's in your zone of influence.
Odds are good your team members are still navigating plenty of stress and uncertainty. It's more vital than ever to leverage relationships and understand what motivates
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