Posts from June 29th, 2021
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29
How To Humanize Your Digital Business
"Silence, brand!"
If you've spent much time on social media over the last few years, you've probably seen this answer to branded content. It's a snappy retort to what many see as the increasingly unctuous and unwelcome expansion of corporate narratives into social spaces, leaving us subject to advertising seemingly every minute of every day.
To a growing number of people — including many of your future customers — the idea that Wendy's is our wisecracking hipster friend or we're "in this together" with Toyota or United Airlines isn't just unconvincing: it's downright nauseating. The more brands clamor to sound just like us, the more robotic and intrusive it all feels.
Many internet users are covering their ears and averting their eyes rather than en...
