Subscribe and receive email notifications of new blog posts.
RSS Feed
- 2026 | 43 Posts
- 2025 | 96 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
- 2019 | 118 Posts
- 2018 | 122 Posts
- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
16
The Power Of Video
Video is quickly taking over the internet, and the same can be said about real estate marketing!
Well over half of all internet traffic is now made up of video content. As more people gain access to unlimited smartphone data plans, that number continues to increase. The adoption of 5G internet will accelerate the trend even further as it becomes possible to stream video fast from almost anywhere.
Real estate pros would do well to get comfortable with the power of video — both in front of and behind the camera. Video is much more likely to be viewed, remembered, and shared than plain text content. And video has the unique power to build rapport and foster trust like nothing else out there.
Video for Listings Is King – But it's Only the Beginning
Nothing will ever replace real estate photography, but video is the next best thing to being there.
When video is used to enhance listings, it allows interested buyers to go from merely browsing to imagining everything a space has to offer their lifestyle. With context provided by your narration, they can engage all of their senses and envision their future in the home.
That said, real estate listings are just one of many places video can make a winning difference. When used as a central part of your overall marketing strategy, it helps you deliver high-quality, branded communications that leads and customers will really look forward to.
Let's consider some other great ways to use video in your real estate marketing:
- Video for Real Estate Testimonials
Social proof is the key to helping your future customers see that others just like them had an excellent experience working with you. Real estate testimonials are powerful because your satisfied customers can express themselves in their own words. This kind of uncoached reaction is very compelling. Plus, they are more likely to feel invested in your brand and offer you referral business in the future. - Video for Neighborhood Introductions
Buyers often find themselves with a general idea of where they want to be, but they need to compare many different neighborhoods ¯ especially in large cities. They might not have time to explore every alternative in person, but video can take them there. You can show off the top landmarks, restaurants, shopping, and other amenities. All this helps to position you as a trusted local expert. - Video for Live Open Houses and Tours
Virtual open houses and virtual tours have become extremely popular over the last year. Originally a way of maintaining safety for buyers and sellers alike, they have proven popular with everyone. Sellers no longer need to plan ahead for big crowds and buyers can extend their search radius with a minimum of travel. You can make these even more enjoyable with your own commentary. - Video for Blogging and Content Marketing
All in all, online videos are more likely to be shared than almost any other kind of content. Just about anything you publish on your website can be enhanced with video. Video makes a website seem more polished and professional even when an individual visitor doesn't actually choose to view it. Even a video of just one minute can spruce up a post, "about us" page, or contact page. - Video for Social Media Updates
Video has a tremendous impact on social media. Even though each social network has its own rhythm, people tend to scroll quickly. Visual content is more likely to stop them in their tracks, and videos are all but irresistible. Sprinkling videos in among the real estate photography you already share on your feed will get more people to engage with what you have to say. That can ultimately net you more leads. - Video for Custom Email Messages
To nurture relationships over weeks and months, you're probably already using email drip campaigns. This is the best way to keep your message in mind with leads who are on the fence or waiting for the market to pan out a certain way. When it's time to add an extra jolt of motivation, a custom video can kindle a more personal connection. Just use what you know about a lead to start a conversation!
You Don't Need to Reinvent the Wheel to Come to Grips with Video for Real Estate
Video can seem like an intimidating prospect, but it's fun and exciting when you get comfortable making them.
To seamlessly tap into the power of video, you need a nimble, high-performance center of excellence you can trust to remain stable and dependable. DeltaNET 6 is that solution for thousands of real estate professionals across the United States. It gets you rolling with video in minutes, not days or weeks.
Contact us to find out more or get started with the top all-in-one solution for real estate.
