With vaccination rates flagging and an ambiguous timeline for the end of the pandemic, the answer to this question is a resounding "Yes!"
Of all industries transformed by the pandemic, real estate moved the fastest — because it was essential to protect agents, brokers, and their clients. Giving up with the finish line in sight doesn't make sense.
But there is a flip side. Research shows many supervisors are nervous about this new work-from-home world. If they can't see people doing their work, they worry nothing is getting done. It's affecting teams in all kinds of industries.
Luckily, real estate is a little bit different.
An independent streak has always been a big part of success in real estate. Even with perks offered by the largest agencies and brokerages, individual real estate professionals know they need to be true self-starters if they're going to reach the heights of their profession.
A lot of that energy comes from having personal goals. Nothing can replace it.
On the whole, it's not unreasonable to think real estate is near the top when it comes to industries that are well-prepared for working from home. A greater number of agents' daily tasks are done with digital technology than ever before, clients have come to grips with Zoom, and virtual tours are available.
But there is a flip side. Agencies and brokerages also need to be able to deal with the risks.
Not the risk their teams will be sleeping in until noon and checking out at three — rather, the very real ambiguities, complexities, and issues that come with moving to an all-digital workflow in a matter of weeks. Everyone needs to be sure they are taking the right precautions to succeed.
There are really two aspects to that:
Let's look at best practices that should be communicated to everyone.
All Agents and Brokers Should Make Sure At-Home Technology Is Safe and Secure
Let's face it — although we all know not to give our bank details away to the Nigerian prince in our spam folder, not everybody knows the ins and outs of cybersecurity. In an office environment, all it takes is a little common sense. In today's remote work, though, things can be a lot more nuanced.
These tips will help you close the door on common home office vulnerabilities:
Remote Work Productivity Strategies for Real Estate
Working from home demands a whole new set of skills not everyone has. However, it can be easier than it looks if you get off on the right foot. That means holding yourself to the same professional standards you would at the office, and a few important cues can get you there:
Contact us today to find out more about today's digital productivity best practices.