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This week Harley goes over using message groups in drip campaigns.

Real estate has come a long way in a very short time.
Looking back on the history of our industry, it's easy to get distracted by the profound changes of the last few years. With the start of the pandemic, agents and brokers at all levels needed to completely rethink their business to keep themselves and their clients safe.
Even though the public health situation is beginning to change, real estate thought leaders still focus lots of attention on the new best practices revealed by this situation. While that is important, it's crucial not to miss the forest for the trees. In truth, real estate has been in a period of flux for over a decade.
Even though those changes have unfolded gradually, they are all driven by the same thing:
Changing customer preferences
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