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5
Zillow-Proofing Your Business In 5 Steps
For years, Zillow has seemed like the big bad wolf of the real estate industry. Since the company's 2004 founding, Zillow has steadily expanded its reach into territories where only an experienced real estate agent could help you buy or sell a home. Now, the company garners millions of web visits a month and threatens the success of local real estate experts. And despite the news that Zillow is shutting down its homebuying business, that doesn't mean the company will go away — nor does it mean other competitors won't try to achieve the same goals as Zillow but with better efficiency.
The good news is that tactics like Zillow's haven't been tested by time the same way those of the traditional agent have been. In fact, you have an advantage over Zillow and all the other online real estate companies that want to be on top: you're a real-life expert that buyers and sellers can trust. With that in mind, Zillow-proofing your business is not only possible, it may even come easy! Here are 5 steps for taking on Zillow.
- Be Powerful
Your brand is far more meaningful in your community than those of the online companies. In fact, you may be more of a household name than you realize. You can increase your brand recognition with clean and effective website design. Effective SEO will also keep you on top of your market digitally, even to the point where you can compete and surpass Zillow for top spots in search results. - Be Efficient
Efficiency in the digital age means spending less time on routine tasks and spending more time utilizing your unique skills. With an all-in-one real estate solution like DeltaNET®6, you can automate away pesky and time-consuming tasks while generating more and better-qualified leads. - Be Creative
Taking advantage of cutting-edge software and services doesn't mean letting go of the wheel completely. With a powerful online creative studio, you can fine-tune promotional flyers and brochures to your liking. That way, you can ensure your personality and messaging shine through without needing to be a graphic design wiz. - Be Reliable
Everyone is skeptical of faceless companies, but when a client can put a name and personality to their real estate venture, they'll be far more trustful knowing a real person cares about their experience. Automated text messages may seem impersonal to someone who's never used them, but their power comes from being able to stay in contact with clients and allowing clients an easy way to get in touch with you when they need a more in-depth consultation. - Be Different
It's always good to make yourself stand out, but it's also important for your clients to know exactly what makes you different. With the right tools, you can focus your energy on providing clients with the expertise you've earned through years of connecting families with homes.
For more tips on how you can Zillow-proof your business, contact us today.
