Posts from December 2021
Subscribe and receive email notifications of new blog posts.
RSS Feed
- 2026 | 29 Posts
- 2025 | 96 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
- 2019 | 118 Posts
- 2018 | 122 Posts
- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
6
How Your Core Values Generate Business
More businesses are talking about "values," but what does that really mean?
To an individual, "values" are most often seen in value judgments. These are statements about life that can't be proven or disproven in ordinary ways. They disclose what the person making the statement considers important but aren't necessarily held by other people.
For example, many would agree with the statement, "All people have inherent dignity and worth." That statement might be considered part of their desire to embody a given value, say respect or compassion. Values can be boiled down to one word, but they always require interpretation.
What does all this mean when it comes to your life as a real estate agent?
In short, virtually every brand "says" it has...
6
Everyone Likes Easy
I can't speak for everyone, but I can tell you that, at Delta Media Group®, we learned a lot this year. We learned that deer will go out of their way to climb onto an expressway and jump in front of your car even in broad daylight (maybe only I learned that). We learned that working remotely really does work, but it's not for everyone. We learned that when big hedge funds are involved, the stock market looks a lot like a casino. Lastly, and most importantly, as far as this article is concerned, we learned that simplicity is one of the most important elements when it comes to making something that people want to use.
I don't mean to make things simple at the cos...
2
Utilizing Your Sphere Of Influence
Your sphere of influence should be one of your greatest assets for generating leads as a real estate agent, but only if you make the effort to maintain and utilize it. Thanks to online marketing and social media, your sphere of influence can now expand much further than it would have in the past. That's in addition to your more traditional sphere of influence, which of course includes friends, family, and everyone that you connect with in your community. By utilizing your sphere of influence and taking advantage of the tools available to make your life easier, you can generate a steady, sustainable supply of fresh, highly qualified leads as a real estate agent.
How to Define Your Sphere of Influence
Your sphere of influence starts with the people you know best but should also expand far beyond that group. Think about all of...
1
Home Is Where the Heart [and tech] Is
Meet Abbey Parsons.
A North Dakota native and University of Utah alum, Parsons' journey toward finding a professional home within the real estate industry has been one filled with ups, downs, trials, tribulations, and even a few pirouettes. Parsons was once a professional ballet dancer, you see. And a hotel manager for Marriott. But while she's donned plenty of metaphorical hats throughout the years, something clicked in 2013 when, two years after initially moving to Spokane, Washington, Parsons joined Coldwell Banker Tomlinson.
Working with her clients to help them find their forever homes also helped Parsons feel at home herself, settling into a career that's become more than simply successful. One of Coldwell Banker Tomlinson's top-producing sales associates, Parsons has established herself as a go-to real estate partner, relishing the opportunity to make lifelong business and personal connections. How does she keep those connections flourishing, though? Even after a transaction is completed?
Simple. She uses every tool available to her — including everything Delta Media Group® has to offer.
Utilizing DeltaNET 6 is part of Parsons' daily routine, starting each day with a quick look at her CRM and client database. By taking advantage of all the tech Delta provides, Parsons has leaned into time-saving automations and taken her engagement to the next level with out-of-the-box marketing that's gotten visible results. Parsons took some time to speak with Real Estate Marketing & Technology, sharing how she uses the DeltaNET and her best tricks for getting the most out of your real estate tech.
What initially drew you to use the DeltaNET as your CRM?
I was [originally] going to go all-in on DeltaNET because it's included [with CB Tomlinson], and I don't have to pay anything. But it has everything that I need. I know lots of CRMs. I like to do research, and every CRM has its flaws; one's not perfect. [And] when I started selling, I knew the value of [DeltaNET] because I trained on that...so I went all in, and I started with my past clients, putting them in there, putting them on the Market Watches, putting them on the monthly market reports. And then, as I started to get more leads, I made it a priority, every Thursday, I updated my database, and I was disciplined about that.
How did you start, and how do you continue to organize all your clients and leads within the DeltaNET?
I probably started with like 30, honestly. It wasn't very big because my past clients, if they sold their house and left, I didn't really have them anymore. So I started... and I think now I have somewhere like 500 or so, just growing it. And, honestly, I'm still getting used to it, like using it daily, and I started by organizing my homepage. Like, what do I want to see first when I log in because that was something that I would log in and I would get distracted. I'd be like, 'Oh, shiny thing. Cool. Let's click on that.' So I made it so that my customer list is the first thing I see when I log in so that I can see who I need to follow up with that day.
What are some of the DeltaNET features that stand out to you? What do you find sparks the most interest and engagement with clients?
All these different coaching programs, they say the same thing, 'You have to have a system, you have to have a program, you have to send a Market Watch.' It's not even an option anymore. All of your clients want to know what their home is worth on a monthly, quarterly, whatever it is basis. You have to automate that. And so, that's a big one because there are, of course, competitors to DMG, but what I love about the DeltaNET is that I don't have to go out and search for all these tools. I just log in, and it's there in one place. I don't have to pay for it [either], and it's automated. So, I don't have to go out and look for all those individual different tools. They're all right there for me.
As a one-stop CRM, how much time does using the DeltaNET open up in your schedule?
What I love about it is you can say, 'Okay, if a lead comes in, it looks like this, do this with it.' And so it automatically happens. There still is, for sure, some human interaction that needs to happen, but if I'm on an appointment or if I can't [work] right that second, at least they're getting a response, and then I can follow up with them later. So, that's what I do like. Like I'm going to do an online lead today, and I'm going to be flying [later]. And I'm like, 'It's fine,' because I know that if I'm in the air, if I'm in that half-hour where I don't have service, they're still going to be followed up with. Otherwise, I might not have placed that ad today. I might wait and then think, 'Oh, what's the perfect day for me to do a lead?' Well, that's not a good business practice, to put your life on hold so you can do a lead form. So it definitely gives me peace of mind that people are being communicated with, but it's not necessarily me having to do it all the time.
Knowing when and how to follow up with clients can sometimes be a challenge. How much does the DeltaNET help with that, and how have you used automation to your advantage on that front?
One thing that I started doing just a couple of weeks ago is to go in and see who's interacted with my website or the emails in the previous week or two, depending on how long it's been. And I see who's active. Oh, they opened that. They clicked on that. They opened their Market Watch; they clicked on it. They wanted to know more. So that person is subliminally saying, 'I want more information.' And so those are the ones that I focus on, talking to those people, communicating with them saying, 'Hey, how's it going? How's your family? What did you think about that Market Watch?' It allows me to see what they're doing and that they are somewhat interested. So I started doing that to start warming up those people, [and] that's how I'm prioritizing who I contact.
With such a focus on technology, particularly over the last two years amid the COVID-19 pandemic, what features in the DeltaNET have proven to be a game-changer for you?
I thought QR codes were gone. I mean, I was like, 'That is such a thing in the past, you have to have an app.' Then COVID happened, and every menu in the world is a QR code, and everybody's camera automatically does it now. So, I said, 'I want to create a QR code' and [our marketing team was] like, 'Oh, it's already [in the DeltaNET]. So I started combining that with direct mail, and I started farming out of state owners during COVID.
I thought, if they're thinking about selling, maybe this is the time, and I want to be in front of them because I want listings. So I started mailing to them and then putting the QR code on there that says, 'If you want to know what's going on in your neighborhood, sign up for the Market Watch.' And they'd scan it, and then it would take them to the Market Watch where they could fill out their information. Or I did a specific zip code, and I did a blog post on zip code 99212, what's going on in that specific zip code, and then I made the QR code point to that blog post, so then there was a video and some stats. So I combined today's technology with the old technology of mailing, and about half of my business this year is from out-of-state owners. It worked. I mean, it definitely works.
DeltaNET 6 is easily customizable to fit every agent's specific needs. In what ways have you used customization to make using the platform easier?
One thing that stops agents sometimes is they're like, 'Oh, well, I want it to look like this, instead of like that.' And so what really helped me is knowing that the homepage is customizable; you can edit the tiles. Knowing that you can customize it to be exactly what you want to see was a game-changer for me because I wanted to see my people first. I didn't want to land on the landing page and then try to find which tab it is. So, that really helped me. Knowing that it is customizable, I think, is important because so many people get stuck in the mindset of 'Doesn't look exactly how I want it to look. So I'm just not going to do it.' So I think that's big.
Delta Media Group offers plenty of support to make sure clients get the most out of the DeltaNET, do you use anything specific to spark your ideas and creativity?
I love Tech Tuesdays because I learn something, or I just go to the YouTube channel, and I type in, like, QR codes where I just wanted to learn myself. And so I used Tech Tuesday and the YouTube channel a lot to just learn some more about the tools.
With a fully customizable website that highlights your personal brand, how have you used that platform to jumpstart your business, and how did Delta Media Group help?
It's good not to have to fumble around. I started in 2013, and I built my website with [another] creator that was terrible. I was trying to deal with code and like, 'What am I doing?' And I didn't want to pay somebody. [With Delta, you're] able to be an agent and have this website set up; you don't have to do anything to it. It's just there, and it's like your backbone, and you can direct people to it. You can work on your blog. There are so many different angles you can work. Having that puts you at another level. When you get your license, you already have a website. It's already done. Instead of having to create it and reinvent the wheel and say, 'What website are you using and how much does it cost?' and paying for the IDX feed and just that headache, not having to do that as a new agent is huge.
