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How To Master Video Content With Little Investment
You have probably heard a lot about how valuable video content is as a digital marketing tool for real estate agents, and for good reason. Integrating video content into your marketing strategy is a dependable way to build trust, showcase your real estate expertise, provide valuable advice to your audience, market properties, and give your social media presence a significant boost.
On top of that, creating video content is more accessible, more affordable, and easier to do than ever before. Getting started will still require some effort, but you really can master video content with minimal investment and the potential for major returns.
The Right Tools for the Job
When you hear about video content, you might be thinking about expensive cameras, specialized lenses, drones, and other fancy tech. But the only fancy piece of technology that you truly need to get started is the smartphone in your pocket. A newer generation of phone is ideal because cameras, lenses, and filming technology all tend to advance with each new generation.
You'll also need a few apps, like a film app and video editing app, along with a mini-tripod to ensure you get stable shots. You can certainly choose to invest in more expensive equipment if you fall in love with creating video content, but other than your phone it takes very little investment to get started.
Getting Started with Video Content
Once you have the minimal equipment necessary, it's time to start experimenting, getting used to the tools, and building confidence. Rather than worrying about publishing something right away, make some practice videos to experiment with filming strategies, get used to speaking in front of the camera, and try out your video editing app. Watching videos from experienced real estate content creators is a great way to gain inspiration and pick up some tips on creating your own videos.
After that, it's all about practice and preparation. Some videos might require a script, some might be more off the cuff, and some videos like property tours will require more careful planning. All of these things will get easier the more you do them.
The Most Popular Types of Real Estate Videos
- The "About Us" Video
Adding a face and personality to your brand is so powerful for your online marketing. Whether you're introducing yourself, your whole team, your company, or a new agent who has joined, "about us" videos are relatively easy to make while offering significant benefits. - Sharing Your Real Estate Expertise
Providing advice to buyers, sellers, and homeowners is a staple for real estate video content. It's also a great way to show off your real estate knowledge and give your audience a look at the many ways that you can help them. Short real estate advice videos are ideal for social sharing, and you can also break down longer videos into short, shareable clips. - Property and Guided Tour Videos
Guided property tours take more preparation to film than some other types of video content, but doing the work up front makes the process of filming a tour much easier. Given the number of steps required to make them, these videos often take longer to master. But once you have it down, you'll have a general formula for every property video you make in the future. - Neighborhood Videos
It's not just properties that your audience wants to see. They also want to learn all about the neighborhoods where homes are located, and neighborhood videos can really help them build connections with your markets. Whether you're touring local attractions or just showing them around the neighborhood, these videos are a powerful supplement to your property tours. - Testimonial Videos
Written testimonials from clients are excellent marketing tools for any agent, and video testimonials take the concept of social proof to the next level. A filmed testimonial adds a level of authenticity that text can't match, which makes it perfect for online marketing and social media sharing. If a client is willing to film a testimonial, take steps to make it happen.
Are You Ready to Become the Next Real Estate Video Star?
Now that you know a little more about the tools required, the steps that you'll need to take to create video content, and the most popular types of real estate videos, all that's left is to work on the craft. You'll notice that many of the most popular real estate videos have a polished, professional look, and that's no accident.
It takes practice to create great videos, but the payoff is well worth the investment. Perhaps one day you'll be the real estate content creator that other agents look to for inspiration and advice when they begin their own journey with creating video content.
