Staying in touch with clients used to be a full-time job in itself. It meant knowing where current customers stood in their transaction and how leads' decision-making process was unfolding. It often took a day out of each week just to get updated on the latest.
Luckily, today's real estate agents have new opportunities.
The right real estate technology gives you the ability to deliver faster, more personalized experiences to every client. This is true before, during, and after transactions, ensuring a memorable and premium level of service. That can make all the difference in the trajectory of your practice.
It's well known that most people do not go back to their real estate agent three, four, or five years later — even if they were fully satisfied. The reason why is painfully simple: They forget your name. Even if you have delivered stellar customer care from end to end, you are still fighting this basic fact of nature.
The right technology helps you build relationships that are truly unforgettable.
Stay in Touch and Connect with the Best Real Estate Technology
For a modern agent or broker, the cornerstone of staying in touch is having a Customer Relationship Management app for real estate. A CRM helps you — and your customers — by keeping all the data you need centralized in one place. That makes it easy to identify opportunities and follow up effectively.
With your real estate CRM, you'll not only save time — you'll ensure higher quality and more relevant connections. Technology doesn't replace the human element but instead supports you in deepening key relationships in less time per day. That keeps you focused, doing more of what really matters most.
Let's consider some of the ways you can build client relationships with the right technology:
- Enjoy AI-Driven Lead Follow Up
If you want the best real estate CRM out there, be sure to look for an AI-driven machine learning application. With AI, your CRM is constantly learning. It can connect the dots between millions of different data points and find patterns that are invisible to humans, cueing you to follow up at the perfect times.
- Better Understand Client Needs
The better you understand your clients, the easier it is to position yourself as a trusted advisor who is there for the long haul. Your CRM can capture interactions with your website, email, and social media that help you know what information clients are looking for (before they even ask you for it!).
- Keep Clients Confident and in the Know
Your CRM is your all-in-one "center of excellence" that ties together all of your other communications. In today's market, buyers and sellers alike want ongoing updates to be sure they're trending in the right direction. Your CRM helps you stay in touch across email, social media, text messages, and much more.
- Adapt Your Communication Strategy to Customer Preferences
In the old days, picking up the phone was the default way to follow up. These days, you have options — and there's a clear generational divide. Millennials and Gen Z may prefer for you to text them, while some older clients prefer the phone. With a CRM, you will always be able to tailor your approach.
- See What's Working (and What's Not Working)
Sound digital marketing is the key to lasting relationships, especially among clients you might not see again for 3-4 years. The bird's-eye view provided by your CRM allows you to understand what content resonates with clients, so you can do more of what they like – without crunching raw data yourself.
- Accelerate Common Digital Marketing Tasks
Your CRM is the bridge between day-to-day customer interactions and digital lead generation. You will be talking to people online more often than in person, so it helps to be able to set up email campaigns, social media posts, and all the rest in just a few clicks.
- Keep Your Information Timely and Relevant
If you're using an all-in-one real estate solution like DeltaNET®6, you'll have the opportunity to tap into a wide range of other tools. Market Watch Reports produce a branded, accurate overview of the local area in seconds. Seller Reports are great for keeping your sellers confident and engaged.
- Be Even More Responsive
When you are fielding that all-important first inquiry from a prospective customer, minutes can make the difference in how you're perceived. Since your CRM can unify all of your digital properties, you can set alerts that will let you know as soon as someone new makes contact.
When it comes to full lifecycle support of your customers — the kind of care and attention that creates a life-long business relationship — the best digital technology is indispensable. Contact us to find out more or get started with marketing automation for real estate.