Posts from March 2022
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22
CRM: What Does It Really Mean?
Over the last few years, real estate agents have been looking for new and better ways to save time by incorporating technology. The pandemic accelerated key trends already taking place in real estate. The right technological tools are more important than ever for running your practice efficiently.
One of the most valuable parts of that process is Customer Relationship Management.
Customer Relationship Management, or CRM, was already in use in a wide range of industries before it ever reached real estate. Outside sales teams from coast to coast rely on it to monitor and manage the complex web of relationships that move their efforts forward.
But many real estate agents haven't made the leap yet, in part because a true
18
Building Trust With The Right Technology
Credibility matters in real estate. As a real estate agent, you want to start building trust with your target audience as quickly and effectively as possible. Trust matters to clients who are considering referring you to people within their own network and to prospects who are sorting through their many options to find an agent they can trust with one of the biggest financial decisions of their lives. Fortunately, there are more tools for building trust with technology than ever before for real estate agents.
Building Trust with the Right Technology
While there are many good, old-fashioned trust-building tips that still apply now as much as ever, we're going to focus on some of the many modern tools that make it easier to build trust with a tech-savvy audience. Not only can the right technology help you build trust, it can also...
15
Tech Tuesday - Customer List
15
Agents Have Their Own Branding Too
If you're in a large agency or brokerage, your branding naturally dovetails with that of the team. Still, no matter if you work independently or within an organization, you should keep an eye on how you present yourself to potential customers — especially online.
Branding may sound complicated, but it's simply the process of communicating in a thoughtful and consistent way to help people understand the three biggest things they need to know about you:
- What you do
- Who you do it for
- How you do it differently
No real estate agent is perfect for everyone, yet newcomers to the field often cast a wide net. They worry that if they get specific about what they do, they will alienate potential customers and ge...
10
Communication Is Key: Here's How To Master It Digitally
Communication is one of the most important skills for any real estate agent to develop, and there are more ways to communicate digitally today than there have ever been. Effective communication can make all the difference in landing a new client, building trust, and helping your current clients achieve their real estate goals. With young, tech-savvy buyers and sellers making up an ever-growing slice of the real estate market, mastering digital communication is critical. Here's how to communicate with confidence and what tools you'll need for the job.
Before we get into digital communication tactics, it's worth remembering some of the tried and true communication tips that apply to any situation. No matter how you're communicating, it's crucial to put the focus on the person you're communicating with, listen carefully, ask questions, and be responsi...
