Date Archives: April 28th, 2022

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Think about the most important factors for online marketing success in real estate. You want plenty of traffic for your real estate website, powerful search engine optimization (SEO) to help your audience find you, informative content that builds trust, shareable, clickable content to boost your social media marketing, and easy, natural ways to integrate calls-to-action in order to turn prospects into qualified leads.

It's no exaggeration to state that your real estate blog can be a dependable tool for helping you accomplish all of those goals and more. Here's why you shouldn't underestimate the power of the real estate blog and how to create a blog that will benefit your business for years to come.

The Power of the Real Estate Blog

Ultimately, your real estate blog is a tool for informing your audience, and all of the other benefits stem from accomplishing that key goal. You have plenty of real estate and market expertise to offer. Your blog is the perfect place to share that expertise with your audience and give your digital marketing a major boost.

  • Website Traffic and SEO
    Your real estate website is the hub of your online marketing efforts. You want website traffic, and an informative blog can help deliver it. In addition to attracting traffic through your informative, relevant content, blogging is a reliable way to integrate SEO and local SEO which will improve your position in search engine rankings.

    Most people seeking real estate services of any kind start the process with an online search, so your search ranking is critical. In addition to naturally including keywords that your audience may be searching for, your blog allows you to consistently update your website with content that's relevant to your audience, and relevant content causes visitors to spend more time on your website. All of these factors make your website more appealing to search engine algorithms, which ultimately means more leads for your business.

  • Demonstrating Your Expertise
    Attracting traffic to your website is just the start. The content that you create can also play a key role in convincing prospects that you're the right choice for their real estate needs. Blog content is the perfect platform to demonstrate your real estate expertise by creating content that educates your target audience, answers their key questions, and helps them make informed decisions.

    Of course, you can also tailor your blog content to the audience you aim to attract. The flexibility of a real estate blog allows you to reach experienced, luxury clients, first-time home buyers, and anyone in between.

  • Showcasing Your Markets
    Prospects aren't just searching for the perfect home. They're also looking for the right neighborhood for them and their family to live in. Your real estate blog presents endless opportunities to showcase the markets where you do business, from neighborhood guides to posts on specific local attractions, businesses, events, and real estate trends. All of this information can help your audience make decisions on where to shop for homes with confidence while positioning you as a neighborhood expert.

  • Shareable Content for Social Media Engagement
    There's no doubt that social media marketing works best when you generate engagement, and your blog content can serve as an excellent conversation starter. Sharing your blog content on social media can get your audience talking, drive traffic to your website, and make it easy for your target audience to share your content with your friends.

    It also works in the other direction. You can ask your social connections about the types of content they want to see and the questions they want answered. This is a great way to get content ideas and improve social engagement by providing content that's highly relevant to your audience.

  • Inspiring Action from Prospects
    Of course, online marketing is all about generating high-quality leads, and blogging can help with that, too. The end of an informative, relevant blog post is the ideal place to integrate a call-to-action (CTA) and inspire prospects to take the next step with your real estate brand. Whether that means signing up for your email list so that you can take advantage of email drip campaigns or contacting you directly, a well-placed CTA can be a key step in turning prospects into clients.

New to Real Estate Blogging? Getting Started Is Easier than You Think

Hopefully, we've convinced you of the value of a real estate blog, but that still leaves one key question. How do you get started? While you can build a blog yourself from the ground up, there's an easier, more efficient way. Our custom content creation services make it easy to get all of the benefits of blogging without the time investment. We'll create content that's relevant to your audience, market, and preferences, leaving you with more time to pursue the leads that your blog creates.


In luxury real estate, building a sphere of influence can set the course of your career — but first, you have to put the work in.

In luxury real estate, your sphere of influence is critical to your long-term success as an agent. Establishing relationships and connections are some of the best ways to help your career take off. Still, building your luxury sphere of influence can feel like an intimidating task when you're new to the industry or starting fresh in a new market. But you don't have to do it alone. The agents who came before you have laid out a path for building your sphere of influence, and there are so many modern tools available to help you achieve your goals. Invest your effort wisely, and you can build a string of luxury-based connections that will serve you well for many years to come.

Steps to Building Your Luxury Sphere of Influence

Work With an Experienced Mentor

No matter how well you prepare for your career in real estate, there's still plenty to learn as a new agent. That's why it can be so beneficial to work with a mentor who can help you overcome the early challenges and show you exactly how someone with experience in luxury real estate operates on a day-to-day basis. Your mentor can provide insights into how they built their personal sphere of influence and how they've continued to grow it throughout their career. Building your own network will still require effort, but it's much easier to achieve your career goals when you know exactly where and how to invest that effort.

Leverage Your Existing Personal and Professional Networks

You're likely to hear this tip often as a new agent, and for good reason. When you're just getting started, your existing network of friends, family, colleagues and other connections can be your best source of potential leads. These are people who are already within your personal sphere of influence. You know them, and they know you, so it's important to make them part of your luxury sphere of influence, as well.

Make sure that everyone within your existing networks is aware of your real estate career and how you can help them with luxury real estate. Ensure that they have your contact information so that they can easily recommend you to the people within their own networks. Remember that maintaining relationships with the people in your personal network over time is critical. You want them to think of you first when they or someone they know has luxury real estate needs.

Know Your Market and Your Audience

Who are you trying to reach? As a luxury real estate agent, your target audience will be different from an agent working with buyers who have a smaller budget, sellers with non-luxury homes, or people who are buying a home for the first time. Planning your marketing strategy requires knowledge of who you're trying to reach within your market and what they're looking for from their real estate agent.

One of the things that every client will be looking for is in-depth knowledge of the markets where you do business. So getting to know your neighborhoods is one of the most important things that you can do as a new luxury real estate agent. Buyers want to know that you have the knowledge to help them find the right home in the right location, and sellers want to know that you'll be able to effectively promote the neighborhood where they're selling a home. That means knowing all about the latest up-and-coming real estate trends and what types of homes are available. It also requires extensive knowledge of the amenities, attractions, and services available in a given neighborhood.

Develop Your Digital Marketing Strategy

Much of the work that you put into building your sphere of influence will involve reaching out to potential clients, but it's also vital to make sure that prospects can easily find you. Since most people start their real estate search online, your digital marketing strategy should be a central element of your lead generation strategy. In order to appeal to a luxury clientele, an attractive, appealing, information-rich website is a necessity. Delta Media Group® can help you with that, too. Our top-ranked search engine optimization (SEO) works to help leads find you, effectively turning your website into the hub for your online marketing efforts.

Social media should be another key element of your digital marketing strategy. Building your social presence is a powerful way to expand your sphere of influence beyond your connections, develop relationships with prospects, share your content, and show your real estate expertise. Social Connector, another feature of the DeltaNET®, makes it easier than ever to keep your clients updated with automated postings across all your social platforms.

Growing your social presence and the organic SEO on your website will take time, however, even with a wealth of tools at your disposal. Paid advertising is a great supplement to your other online marketing efforts and can pay immediate dividends in terms of new leads. There's plenty more that you can do with online marketing, but a great website, strong social media presence, and targeted advertising strategy are perfect places to start as you build your sphere of influence.

Create a Real Estate Content Plan

Creating informative real estate content is another effective way to stand out online, establish your personal brand, build your social media presence, and show people why you're the right choice for their luxury real estate needs. Depending on what you're comfortable with, there are a variety of ways to create valuable content.

The blog on your real estate website is the perfect place for posts with luxury real estate advice and posts that showcase the neighborhoods where you do business. Delta's custom content creation can help here as well. Our corps of specialists and professional writers research, write, optimize, post, and share content specific to your business to keep users coming back for me. If you're more comfortable behind a camera, then video content is also an excellent tool for growing your sphere of influence. Video content is incredibly popular, and you can break down longer videos into bite-sized pieces that are ideal for sharing on social media.

Get Involved With the Community

There's still plenty of room for traditional networking when building your luxury sphere of influence, as well. Building personal relationships within the community can lead directly to new leads and can also lead to referrals down the line. The best way to build those relationships is to go out, get involved with the community, and create connections.

If you have a passion for a particular cause or hobby, look for local organizations that share that enthusiasm. Volunteer to help out with a local non-profit, get involved with community events, visit local businesses, dine at local restaurants, and be an active participant in the communities where you do business. The more relationships that you build, the larger your luxury sphere of influence becomes.

Building Your Luxury Sphere of Influence Starts With You

Always remember that you are at the center of your luxury sphere of influence and that your sphere grows from that central point. The effort you invest, the relationships you build, the people you meet, and the marketing strategy you develop will ultimately help your sphere of influence grow. Over time, the clients that you serve also become part of your sphere, and their referrals help to expand it even further. While growing your sphere of influence doesn't happen overnight, the work that you put in now can lay the foundation for a prosperous future in luxury real estate.

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