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Posts from August 24th, 2022

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August 24th, 2022 by

When a real estate agent enters the field with a newly minted license, what's the first thing they do? Generally, before they set up a website, print business cards, or anything else, they start telling everyone they know — "I'm a real estate agent now!"

This approach is natural. After all, you start off with no connections besides the people you know. As the #1 second career in America, everyone comes to real estate with their own unique network and background. And strong relationships are the key to lasting success.

But there is one little way in which this time-honored tradition backfires: The average person doesn't just know one real estate agent. They know three or four.

How can they decide who gets their business once they're actually in the market? It might come down to their relationship wi...

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Categories: Real Estate Marketing & Tech Magazine
Tags: Real Estate Agents, Real Estate Marketing, Real Estate Marketing and Technology Magazine, Brand Building

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